adidas brings much-loved stadium-inspired concept store to Dubai Festival City Mall

Dubai, United Arab Emirates, 22nd April 2019: German sports giant adidas recentlyannounced the opening of its third stadium-inspired concept store in the UAE. Located inDubai Festival City Mall, one of the most popular destinations for dining, lifestyle and entertainment in the UAE, the new performance wear store will offer visitors a one-of-a-kind shopping experience.

A global concept, the 3,154 sq. ft store is inspired by world-class stadiums and offers interactive zones for customers,highlighting several product benefits. Featuring locker-stylechanging rooms, benchesand eye-catching digital screen windows, the shop provides customers with a truly immersive experience.

“We are pleased to launch ourbrand-new store here in Dubai Festival City Mall, offering shoppers the best possible experience when they walk through our doors,”saidPedro Casado, Director of Retail adidas GCC. “We aim to inspire, innovate and motivate with this exciting new concept and cannot wait to welcome everyone.”

Showcasing popular collectionsfrom Performance and Originals to its Young Athlete range, adidas will also present itsrevolutionary Ultraboost 19; the most innovative Ultraboost ever. Showcasing the future of running, this impressive model gives runners maximum energy return for a highly responsive experience. Reconstructed from 17 pieces to just four cutting-edge components, adidas has reinvented its most iconic running shoe for sports enthusiasts and fitness-conscious consumers alike.

“Dubai Festival City Mall is a one-stop-shop for all visitors and as part of our commitment to offering exceptional retail experiences to our shoppers, we are delighted to welcome the new state-of-the-art adidas store,”said Steven Cleaver, Director, Shopping Centres Dubai, Al-Futtaim Malls.“We believe that the new adidas storewill not only offer our customers a unique experiencebut also support our vision of creating a true retailtainment destination.”

The new adidas store is located at Fashion Walk on the ground floor of Dubai Festival City Mall and joins other athleisure wear brands in the leading shopping complex, including Under Armour, NIKE and Sketchers.