Arab Fashion Week expected to thrill fashionistas in Dubai

Dubai, UAE, April 2019: Over 70 designers from the Middle East, Europe and Asia will come together for Arab Fashion Week from April 24 to 28 in City Walk, the design-inspired open-air lifestyle neighbourhood by Meraas. Celebrating a wide calendar of fashion shows, pop-ups, presentations and private trunk show, which will be held at the world’s first Ready Couture store and the region’s first ever designer acceleration hub, 1422, at City Walk.

1422, which stands for “1 Council For 22 Countries” is an iconic space specifically created and dedicated for luxury shopping, custom made fashion and lifestyle experience. It is the brainchild of the Arab Fashion Council in partnership with Meraas and Umdasch.This year’s Arab Fashion Week is celebrating its new permanent home in City Walk by Meraas. A catwalk incorporating cutting edge technology built permanently in 1422 that has attracted record participation from the region’s most talented designers whose designs are set to spark a new wave of fashion and lifestyle trends.

According to the Arab Fashion Council chief executive officer, Jacob Abrian: “The Arab Fashion Week is a powerful platform for local, regional and international fashion designers and design houses to show the rest of the world how fashion is evolving in the Middle East. We are proud to see the event evolving to become an international attraction hosting brands, media and buyers from around the world.

“It is absolutely a superb platform for designers around the world to showcase their design prowess. This year’s event is expected to be disruptive. We expect to see new design and lifestyle trends being showcased throughout the event and we are welcoming a premium group of buyers from around Europe, China and Russia.”

Meraas’ Chief Malls Officer, Sally Yacoub, said: “We are delighted to host once again the Arab Fashion Week. The event does not only offer a conducive platform for all designers to shine, but it also cements Dubai as the fashion hub of the Middle East.”

Under the themes, See-Now; Buy-Now Spring Summer 2019 and Ready Couture Fall Winter 2019, the eighth edition of the Arab Fashion Week is largely expected to feature trend-setting designs, covetable creations and capsule collections. Some 26,000 guests are expected to attend the event and will have the opportunity to view the runway directly at 1422 Store. When the show concludes, the store will open permanently to the public as the world’s first Ready-Couture store.