Dubai, UAE (May 9, 2019) – Oman Convention Bureau has announced the signing of a strategic partnership agreement with the Millennium Hotels and Resorts Middle East and Africa (MEA) to promote Oman as a key MICE (Meetings, Incentives, Conferences and Exhibitions) destination. As part of the strategic alliance, Millennium Hotels & Resorts MEA will work closely with the Oman Convention Bureau to introduce combined sales and marketing strategies directed to key MICE agents and potential clients.
Commenting on the new partnership, Alexander Suski, Regional Director of Sales & Marketing, Millennium Hotels & Resorts MEA, said: “With the new infrastructural and hospitality developments in the country, Oman will soon become a preferred hub for MICE activities. We are therefore delighted to align with the Oman Convention Bureau in developing hospitality options geared toward enhancing the MICE sector in Oman.”
Khalid Al Zadjali, Director, Oman Convention Bureau, added: “The ultimate aim of the Oman Convention Bureau is to maintain a healthy and harmonious atmosphere that supports all sector institutions and organizations to host events and promote the Sultanate. The MICE tourism sector will witness a major shift in the coming years as many important projects are scheduled to be inaugurated in the country.” and we have the upmost confidence that Millennium Hotels & Resorts MEA will contribute in us achieving our goals over the coming years.
Al Zadjali continued: “We fully believe that Millenium Hotels & Resorts MEA will contribute to us realizing our objectives as part of the Oman Tourism Strategy 2040. The recent infrastructure developments such as the new Muscat International Airport, that will provide direct flights to dozens of destinations, will also offer support for the MICE sector and boost tourism in the Sultanate.”
Millennium Hotels & Resorts MEA currently operates 4 properties in Oman: Grand Millennium Muscat, Millennium Executive Apartments Muscat, Millennium Resort Mussanah and Millennium Resort Salalah – all of which are all very well equipped with MICE facilities including meeting rooms that range in size from 27sqm to 330 sqm, a 24-hour business center, all day dining options, complimentary Wi-Fi connectivity and tailor-made packages to suit the needs of industry professionals. The Millennium Resort Salalah features the largest ballroom in Salalah that can accommodate up to 1,000 guests while the Grand Millennium Muscat has a ballroom occupying a space of 1181 Sqm. Along with Oman Tourism and Oman Convention Bureau, Millennium Hotels and Resorts MEA will also host mega key familiarization trips to the destination to promote Oman as an ideal destination for the MICE tourism sector.
Oman has been boosted by a series of recent developments that will cater to relevant professionals and prominent figures within the MICE industry. These include the state-of-the-art Oman Convention and Exhibition Center (OCEC) and the new e-visa process.