The opening ceremony coincided with the launch of the 8th edition of the Arab Fashion Week, and was attended by several prominent personalities in the Arab Fashion Council, UAE-based holding company Meraasand umbrella company Umdasch Group, as well as public figures and journalists from various Arab and international media outlets.
The opening of Sayidaty Café, located in the prestigious 1422 building, is a new project that underlines the diversity of the Sayidaty magazine and websites, that operate under Saudi Research and Marketing Group. It also emphasizes the groundbreaking path of exploring new horizons for the media landscape through partnerships with corporations, and economic, cultural and academic institutions, whether in Saudi Arabia or the United Arab Emirates, reaching the region and beyond.
Mohammed Fahad Al-Harthi, editor-in-chief of Sayidaty and Arrajol magazines, stated thatSayidaty Café will be an exceptional platform with its fresh and innovative facilities. It will be a forum for intellectuals and elites, as well as an audience looking for excellence. For the first time, a high-caliber social and cultural platform, that not only provides services related to quality of life, but also embraces different activities such as, periodic seminars, and will have many functions which include serving as a filming set for programs, a space for introducing new projects, ours and our partners alike, and more. It will be a melting potfor everyone and anyone interested in the fashion, style and services sectors, anoriginalconcept in the Middle East and North Africa region.
“We are delighted that the Sayidaty Café project was launched a week after the About Her Global Forum, which was held at George Washington University. In recent years, Sayidaty was able to introduce and integrate a new concept on the media scene with the provision of services through content usage, and the forging of various economic and social partnerships throughexpandingprospects.”
He continued to speak of the many commendable accomplishments the print was able to make, “It was the first Arabic publication to be featured on a daily show on Rotana Al Khalijia, the first to launch an ecommerce website, AL MALL, and the only outlet that pioneered an economic partnership with the National Bank of Saudi Arabia, that aims to discover and support the young female entrepreneurs. In addition to producing and presenting the live fashion coverage Arabic series, Front Row, on Twitter, and most recently, Sayidatybecame the most-followed Arabic publication in terms of the number of followers on Instagram.”
Regarding the economic aspect of the Sayidaty Café, Al-Harthi stressed that all the project’s statistics confirm the positivity of this new initiative, while thanking the cooperation of the partners in this pioneering project, namely the Arab Fashion Council, Meraas and Umdasch Group, the world’s most successful retailer with nearly 150 years of experience.
The café is located in the new 1422 building at Dubai City Walk, which is a unique destination that combines family, social life, health, shopping, hospitality, residences in one integrated location. City Walk has recently become a sought-after destination for both residents and tourists alike. It’s designed to function as a city within a city; strategically accessible to everyone.
Jacob Abrian, founder and CEO of the Arab Fashion Council, was in attendance and said, “The 1422 isour gift to all women. Not only does it contain the finest choices of high-end evening dresses, ready-to-wear clothes, accessories, cosmetics, luxury perfumes and high tech gadgets. But now, people can enjoy a special culinary experience at Sayidaty café. With its unique design and integrated technology, this venue provides a perfect platform to host a full-length fashion week featuring designer creations from all around the world. It will be the official platform of the Arab Fasion Week, where customers can shop directly from the catwalk.”