MAGRABi OPTICAL ANNOUNCES “VISION FOR ALL” INITIATIVE ACROSS THE MIDDLE EAST

Dubai, United Arab Emirates: 28 May 2019 – MAGRABiOptical, the leader in vision care & eyewear throughout the Middle East, is announcing “Vision for All” Initiative across the Middle East. The initiative aims to donate 10,000 pairs of optical frames to children and elderly in needfor every sunglasses or eyeglasses sold during the last ten days of Ramadan across MAGRABi Optical stores.

For this purpose, MAGRABi Optical is collaborating with a number of charity organizations in the countries which it operates in.

 “80% of what a human can learn is perceived through the eyes. We understand the real life impact of poor vision and we always strive to grant everyone the opportunity to have healthy eyesight and improve the quality of their lives. To build on the spirit of giving during Ramadan, we are delighted to announce the ‘Vision for All’ Magrabi initiative, with an aim of giving back to the communities in which we operate in” commented Amin Magrabi, CEO of MAGRABi Retail.

The ‘Vision for All’ initiative comes as part of the ‘TheArabian Eye’ campaign which MAGRABilaunched during the holy month of Ramadan to cherish the cultural identity and heritage of Arabs and celebrate the modern vision of the Arabs of the Now and the future and how it relates to our roots and values.MAGRABi continues to Empower Vision, by sharing with the world a strong end-statement that reflects an empowered & united vision of what it truly means to be an Arab and highlight the beauty of their diversity.

The campaign calls to inspire and empower the vision of a contemporaryArabia that cherishes its common values, cultural heritage of the past, and embraces their diversity in the new world of today.

The ‘Arabian Eye’ campaign brings together the most stunning Arabic male and female influencers who have outstanding genuine connection with their followers. Featuring a diverse cast of inspiring influencers from around the regionto include Leena Al Ghouti from Palestine, Hala Abdullah from Saudi Arabia, Salma Abu Deif from Egypt, Muhanned Al Hamdi from Saudi Arabia and Mahmoud Sidani from Lebanon.

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