Oris’s mission to bring change for the better has many expressions, one of which is to clean, protect and restore the world’s oceans by supporting pioneering non-profit organisations
Oris is on a mission to bring change for the better, particularly to the world’s oceans.
The independent Swiss watch company has been supporting and championing ocean conservation programmes for years, most recently through The Oceans Project, which raises awareness and funds for pioneering agencies with game-changing visions.
The latest expression of Oris’s mission is the Blue Whale Limited Edition, the third and final piece in the Oris Ocean Trilogy, a trio of watches based on the Oris Aquis diver’s watch. The new watch is limited to 200 pieces and will only be available as part of a set delivered in a unique presentation case made of recycled PET plastic bottles (right).
The first two pieces in the trilogy were announced at Baselworld this year. The Great Barrier Reef Limited Edition III and the Clean Ocean Limited Edition have been made in partnership with the Reef Restoration Foundation and Pacific Garbage Screening respectively (see page 8).
While those watches focused on restoring coral reefs and cleaning the world’s waters, the Blue Whale Limited Edition turns to the plight of whales, and in particular to protecting the world’s largest animal.
Even after decades of campaigning and greater protection, six out of 13 great whale species are classified as endangered.
Over 1,000 whales are killed every year for commercial purposes, despite a moratorium on commercial whaling and a ban on international trade of whale products.
It’s thought that there are now as few as 10,000 blue whales left in our oceans. These magnificent creatures sit at the top of the food chain, eat four tonnes of krill a day, and can measure up to 30 metres (100 feet) in length and weigh up to 200 tonnes, equivalent to 33 elephants. Their hearts pump 5,300 litres of blood around their bodies and their songs have been recorded at 188 decibels, more than 40 decibels louder than a jet engine.
If we can’t protect the blue whale, what hope is there for the health of our planet?
With this focus, Oris is proud to announce that the Blue Whale Limited Edition is produced in partnership with Whale and Dolphin Conservation (WDC), the leading charity devoted to the protection of whales and dolphins.
‘We’ve been very intentional about our mission to bring change for the better,’ says Oris co-chief executive Rolf Studer. ‘The environmental challenges the world faces are real, and we believe that both individuals and corporate entities have a responsibility to overcome them. The Blue Whale Limited Edition is a very special watch, produced in unusually small quantities for Oris, and the perfect symbol of the dangers facing the blue whale. We’re extremely proud to be working with Whale and Dolphin Conservation and look forward to seeing the change our partnership will bring.’