Eberhard & Co. inaugurates Its very own Museum in the historic La Chaux-De-Fonds building where It all began

Built by founder of the company Georges-Lucien Eberhard in the early 20th century, the famous Maison de l’Aigle (the House of the Eagle) houses the collection representing the cultural heritage of the brand. The memorable inauguration ceremony has seen the Eagle symbolically returned to the top of the cupola.

Eberhard & Co.’s history has very few parallels in the world of Swiss horlogerie: after more than 130 years of uninterrupted business, the brand continues to make an impact with its unique creations and extraordinary style, resulting from its boundless passion for the art of defying time.

Over the centuries, only two families have been at the helm of the brand, a critical factor in helping maintain its original identity and enduring spirit of independence.

To pay homage to a history defined by success, initiated in 1887 and marked by countless iconic creations, today Barbara Monti, CEO of Eberhard & Co., has decided to return to the House’s roots while simultaneously paying tribute to the town that saw the company grow and prosper.

 Eberhard & Co. was founded in La Chaux-de-Fonds, the birthplace of the watchmaking culture that seduced the world. For the majority of its history, the brand was housed in the “Maison de l’Aigle”, one of the most impressive buildings in the manufacturing hub that was declared a UNESCO world heritage site 10 years ago. The company has now returned here to inaugurate the very first Museum dedicated to the House, a move symbolising continuity, one of the company’s major strengths.

 On 27th June, the 10th anniversary day of the UNESCO declaration, a historic selection of the brand’s heritage has been exhibited for the very first time in a specially created space. Put together with love and passion over decades, the collection consists of timepieces encompassing the entire lifespan of the Eberhard production: from the early pocket watches, testing the inventive skills of the founding fathers, and the first wrist chronographs that would soon be enriched with prestigious complications, to minuscule and elegant women’s timepieces and other men’s models characterised by a sporty style and high technicality, like the diving watches from the 1950s, all demonstrating constant evolution and ending in models from the most recent collections and a preview of the new and exclusive calibre EB140. The numerous patents registered by Eberhard & Co. throughout its long history are the cornerstones of this exhibition that will not fail to amaze and astonish even the most demanding visitors and connoisseurs.

 The highlight of the inauguration day has been another surprise, really appreciated by the inhabitants of the town: thanks to the combined efforts of Eberhard & Co. and La Chaux-de-Fonds Council, who have supported the owners, the de Reynier, the historic eagle – placed on the top of the building by Georges-Lucien Eberhard – now once again reigns over avenue Léopold-Robert, after undergoing a long restoration process to return it to its original glory.

The new Eberhard & Co. Museum will take part in the “open day” for the 9th edition of the “Biennale of Watchmaking Heritage” this November, a must-attend event for anybody who wants to get close to and live, even if only for one day, the dream of Haute Horlogerie.

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