Dubai, United Arab Emirates, 31 July 2019: More than 1 trillion USD is directed towards the Event industry in 2018, equal to the GDP of the top 20 countries in the world, according to Event Industry Council. Amongst this, 40% comprises of special events, corporate events, conferences, seminars and networking meets itself. With the event industry progressing at this rate, organizations are constantly evolving to create unique and authentic experiences. Destinations top the list for special event planners to offer customized experiences to their clients changing demands of out of the box, never done before events. This has ultimately given rise to an ever-rising demand to find new or unexplored destinations to host luxury events and celebrations going back to the roots of culture and heritage and culminate those values to orchestrate an incredibly customized experience with every special event. Many things have changed in more than a decade, including how we define luxury.
Scouting a location is vital part of the event planning and also a key decider of the exquisite experience that follows. Kristin Banta, Founder & Creative Director, Kristin Banta Events, USA, one of world’s top digital media influencer for the weddings & events industry shares “At a time when our clients are asking for new experiences and the success of many corporate programs is based upon providing unique content to its attendees, finding fresh emerging luxury markets in which to host is a necessity.” Adding to this thought is Lindsay Landman, Founder of Lindsay Landman Events, USA, voted as one of the top special event planners in the world by reputable media outlets such as Harper’s Bazaar, Vogue and others comments “My clients are seeking creativity not only in how we produce events, but also where we produce them. They, and their guests, are more adventurous travelers, so I must fulfill the need to explore new destinations and make these locations attainable for my clients’ celebrations.”
New destinations and luxury experiences is a common request high end special event planners receive from their elite clients. A conventional hotel ballroom or banquet hall, nuptials in a marquee by the beach, a special event at a palace or museum have all been done time and over again, and today clients expect their planners to come up with an out of the box unique experience. “I think it is extremely important to explore new areas for weddings & events because everybody has been almost everywhere. Our job as planners is to give suggestions that will make things unique, and part of that is exploring new destinations.” says Sonal J Shah, Founder, Sonal J Shah Event Consultants, who is USA’s most renowned celebrity expert on South Asian and Cross Cultural weddings.
Further emphasizing on the values of unexplored destinations, amidst snow-clad Caucasus Mountains, lush green valleys, 4,250 square miles of rolling vineyards, rich culture & heritage, Georgia is an emerging and trending destination that is now setting the stage for luxury milestone celebrations and weddings of the elite. “Georgia is a market we’ve been eager to explore based on its stunning topography, diverse architecture, storied history and rich culture. There are endless offsite possibilities and areas to explore that are unlikely any other destination” adds Kristin Banta who will be visiting the destination as a keynote speaker for the 3rd Annual Planners Xtraordinaire Show from October 22nd-24th 2019 at the Radisson Collection Hotel Tsinandali Estate Georgia.
Having been a rather unmapped destination for luxury special events, Georgia is gradually gaining popularity among planners from their clients, and is generating a lot of buzz in the global events business. Natalia Bonavita, Founder, Due B Concierge, is a pioneer in the Brazilian destination wedding industry has a lot of expectations from the destination and says, “Situated at the strategically important crossroad were Europe meets Asia, I know that Georgia has a unique and ancient cultural heritage, and is famed for its tradition of hospitality and cuisine. I strongly believe that Georgian landscapes, cuisines and wine are very important factors for developing effective luxury events and tourism.” There is a lot of interest in Georgia from the Indian market as well which a major industry player is when it comes to outbound luxury events and destination weddings. Bhavnesh Sawhney, Director, FB Celebrations, one of the most popular celebrity wedding and event planners in India who has worked with notable names in the Indian film & entertainment industry says “Georgia definitely is one of the most exotic destinations, with picturesque locales that can lend itself to a mesmerizing experience for clients. Georgia could embrace the luxury special events market as it has a lot of potential to showcase”.
All these globally renowned luxury celebration experts are headed to Georgia this October for the 3rd Annual PX Show, a luxury closed-door, by-invitation only business platform that is limited to only 200 A-list special event connoisseurs from over 40 countries. The annual event is a great opportunity for luxury special event planners to network and engage in one-on-one meetings through appointments with top event suppliers. Due to the exclusive format that includes conferences, 1-1 business meetings and ample networking opportunities, the Planners Xtraordinairé Show is a great driver to get insights into the luxury special events sector.
Organiser: About QNA International
QNA International creates and delivers business learning and development exchange platforms through B2B conferences, bespoke events and trainings. The company also has an expertise in outsourced sponsorship sales and key account management. www.qnainternational.com