Abu Dhabi, UAE –Wednesday 24thJuly, 2019:Superstar rock group Red Hot Chili Peppers will make their debut in the UAE with a spectacular concert to headline Abu Dhabi Showdown Week, a seven-day series of events setto run alongside UFC 242, which will take place in the UAE capital on 7 September.
Organised by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), the inauguralAbu Dhabi Showdown Week will run from 1-7September and feature city-wide events and activations including pool and beach parties, retail promotions and F&B deals at beach clubs, nightclubs, hotels and malls, with the famous Californian rockers providing an awesome highlight on 4 September.
Taking place at The Arena, a new indoor venue being constructed on Abu Dhabi’s Yas Island, the Chili Peppers’ concert will be followed on 5 September by another world-class concert, with the mystery act yet to be announced.
The two concerts, along with the other city-wide activations and the main event on 7 September, will reinforce Abu Dhabi’s growing status as an entertainment capital, strengthening the emirate’s standing as an internationally renowned leisure destination and a hub for major, globally significant events.
“The Red Hot Chili Peppers’ concert elevates the entire Abu Dhabi Showdown Week proposition and ensures our week-long programme will appeal to as many fans as possible,”said AliHassan Al Shaiba, Acting Executive Director of Tourism and Marketing at DCT Abu Dhabi.
“The launch of Abu Dhabi Showdown Weekalso represents a strategic expansion of Abu Dhabi’swide-ranging leisure events portfolio. The initiative underlines our commitment to present world-class experiences for everyone who visits the emirate. We plan to engage local, regional and international visitors through an extended schedule of complementary activities.”
UFC fans and the general public will also be able to experiencethe inner workings of the UFCduring the week through numerous gym activations, open workouts, weigh-ins, autograph signings and meet-and-greet sessions with UFC stars while an activity-packed UFC Fan Experience Zone will be created nextto The Arena on Yas Island.
In parallel, thefirst Abu Dhabi Muscle and Fitness Expo will feature leading exhibitors, seminars and competitions during a three-day run at du Forum on Yas Island from September 5-7.
DCT Abu Dhabi is collaborating with various sports federations in the UAE to create a comprehensive Abu Dhabi Showdown Weekprogramme that meets theworld-class standards of Abu Dhabi’s wider events portfolio and appeals to the interests ofdifferent audience groups and athletes.