Parfums de Marly Celebrates a Decade of Fragrance

Eternal luxury, honoured elegance and royal essence, Parfums de Marly looks back on 10 years of fragrance excellence.

Dubai UAE — Parfums de Marly celebrates a decade of fragrances that have rekindled the spirit and splendour of the 18th Century when the finest perfumes were created for King Louis XV as a tribute of the prestigious horse races he so fervently admired.

Parfums de Marly was inspired by King Louis XV, who had two consuming passions: thoroughbred racehorses and perfumes. Originally known as the ‘haras de France’ (stud farms of France) for housing the best stallions in Europe, the sovereign also named the city of Grasse, the perfume capital of the world, thus bestowing noble titles onto the craftsmanship and trade of perfume making.

Reconciling his two passions, King Louis XV, in 1739, commissioned French sculptor Guillaume Coustou to create the famous ‘Chevaux de Marly’ (the Marly horses), ornate equestrian statues decorating the grand fountain, perfumed just like all the other fountains of the French court at the King’s specific request, after which, all other European monarchies referred to it as ‘La Cour Parfumée’ (the perfumed court).

Born by the vision of Creator and Artistic Director, Julien Sprecher, Parfums de Marly revives the romance of the golden age of perfumes; an age of immense splendour, before the emergence of marketing, globalization and mass production. Sprecher dreamed of a true perfumery d’auteur, unconstrained and demanding, resolute in its principles and taste, and today Parfums de Marly proudly celebrates ten years of fragrant success.

The vision of this connoisseur, impassioned with refined aesthetics, horses and France’s great history, was to infuse dreams into the perfumery world, by offering signature scents with a strong commitment through dense, percussive, straight forward and legible formulas. They resonate like a quote, where his favourite ingredients can be found: vanilla, orange blossom, heliotrope, and guaiac wood.

“Perfume is a time capsule. It has the power to take us on a journey. I have always loved the 18th century where horses and perfumes were the pride and glory of France,” said Julien Sprecher.

A decade of success for Parfums de Marly has seen an impressive portfolio of 24 + niche luxury perfumes for men and women, since its inception in 2009. Acclaimed partnerships with leading and renowned perfume-making houses such as Firmenich and Givaudan,  Parfums de Marly scents as part of the worldwide ‘Top 10 niche perfume’ bestsellers that are now sold in more than 65 countries, including Paris, Dubai and New York to name a few.

Parfums de Marly now have over 100+ retail sales points in prestigious destinations such as Harrods, Bloomingdales, Harvey Nichols, Saks Fifth Avenue, and Galeries Lafayette, Nordstrom in the US and Tsum in Russia. In 2016 the brand went through a major renovation inspired by timeless Parisian Haussmannian design, under the patronage of the famous French interior designer, Hubert de Malherbe to create a unique and luxurious concept for clients in the store.

This brand of premium perfumes is a testimony to French quality praised around the world. With its variety of exceptional fragrances and rare olfactory moments, it touches the heart of authentic luxury enthusiasts as well as lovers of beautiful scents and noble raw materials and will continue to do so for the next decade to come.

Related posts