ABU DHABI SPORTS AND FITNESS EXPO WILL BE THE ULTIMATE PLATFORM FOR HEALTH AND WELLNESS DURING EPIC ABU DHABI SHOWDOWN WEEK

Abu Dhabi, UAE – Saturday24thAugust 2019: The Abu Dhabi Sports and Fitness Expowill bring the very best from theworlds of fitness and wellbeing todu Forum on Yas Island from 5 – 7 September, as part of the inaugural Abu Dhabi Showdown Week.

With a packed programme of city-wide events from 1-7 September, culminating in UFC® 242: KHABIB vs. POIRIER at The Arena, a purpose-built venue on Yas Island on 7 September, Abu Dhabi Showdown Week, organised by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), will feature an expansive week-long series of lifestyle events to suit all tastes – including the Abu Dhabi Sports and Fitness Expo.

Designed to complement the Abu Dhabi Showdown Week programme, which will also include, superstar concerts, pool and beach parties and culinary and retail promotions, the Expo, managed by UAE-based Universal Music Fitness and Fashion (UMFF), will bring together leading international companies exhibiting the latest fitness innovations. The event will also include high-profile fitness and wellbeing thought leaders, whowill take the stage to share their extensive knowledge and insights across a two-day series of seminars.

Fitness classes and activations have been designed to engage attendees of all ages, alongside competitions for coaches, amateur MMA fighters, CrossFit athletes, strongmen and women and elite amateur bodybuilders. The dedicated industry platform will welcome fitness celebrities such as four times Mr. Olympia Jay Cutler and Mr. Universe, Mike O’Hearn.

 “The Abu Dhabi Sports & Fitness Expo is the perfect complement to Abu Dhabi Showdown Week’s packed programme of events and activations around the city,” said Mubarak Al Shamisi, Abu Dhabi Convention & Exhibition Bureau Director at DCT Abu Dhabi. “Abu Dhabi has taken great strides in promoting health and wellness and the importance of physical activity, and aligning the sports and fitness expo with all the all-encompassing entertainment and lifestyle elements of this special weekfurther cements Abu Dhabi’s position as the ultimate destination for entertainment, health and wellbeing.”

The Abu Dhabi Sports and Fitness Expo opens at 3pm on Thursday, 5 September at du Forum on Yas Island with leading industry players exhibiting their latest technologies and product innovations. The UAE Muay Thai and Kickboxing Federation will host the Amateur Fighters Championship, featuring some of the region’s most talented fighters, while the Expo’s arena area will host Strongman Live, whichpromises to be a true show of strength and technique from some of the world’s strongest athletes in a series of challenges including Farmer’s Walk, Truck Pull, and Atlas Stones.

The Life Transformation Coach Competition will honour qualified, REPs registered fitness coaches who have mentored clients through their lifestyle and wellness transformations, while Group Fitness Classeswill be open to all attendees from 4-7pm.

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