RED Events accelerates growth in MENA with the opening of its new Saudi office

RED Event Services LLC, an event agency offering turn-key event management solutions, announced its expansion into Saudi Arabia with the launch of RED CONNECT. The ISO 9001:2015 and ISO 14001:2015 certified company based in Dubai is the region’s hub for the origination of the best practices in the event industry, with over a decade of experience in the UAE.

“RED is well-poised for regional growth, and I am excited to lead their expansion efforts,” said Red Event Services LLC Managing Director Arif Ebrahim. “The event industry is a growing category in the Kingdom, and we have a tremendous opportunity to engage the government, businesses and consumers in the country. We will look to maintain our leadership position in the event industry – where we will use our experience and motivation to give our best to KSA. RED CONNECT is ready to make a mark in KSA market as we have already started working on forums and festivals with KSA government entities.”

In line with Saudi Arabia’s Vision 2030, which aims to found, develop and sustain the entertainment ecosystem in the Kingdom, RED CONNECT is set to deliver global meetings & event management services while creating a niche in the local event industry. RED CONNECT will also contribute to the fulfillment of the vision by employing 60 percent of their staff from KSA and creating more opportunities in future.

RED’s expansion into the Kingdom will kick off their participation in the Saudi Event Show, the country’s leading exhibition for the events, entertainment and MICE industry on the 25th and 26th of September. Soon after, RED will participate in the JOY Forum, an initiative by the General Entertainment Authority which aims to help develop the entertainment industry in the Kingdom on the 14th and 15th of October. RED Events will continue maintaining their leadership position in the event industry, providing clients with elite service and fostering mutually-beneficial relationships with our partners.

“Our expansion into Saudi Arabia marks a milestone moment in the growth of RED as we introduce our world-class services to new audiences,” said Red Event Services LLC Operations Director Martin Banaszewski. “RED CONNECT will be the region’s go-to one stop shop for all kinds of event solutions as well as a reliable partner for all types of forums, conferences, and events in Saudi.”

Bushra Boumedhi, General manager of RED CONNECT would be leading the business in KSA, along with seasoned event professionals from different nations, making it the region’s premier international company for all kind of event solutions as well as a reliable partner for global forums and conferences in Saudi Arabia.

RED has planned and executed over 1000 events including the World Police Olympics Games, Expo Sciences International, WorldSkills Asia, Emirates Foundation’s Think Science World Fair.

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