Abdul Samad Al Qurashi introduces children to the exciting ASQ Application at KidZania Kuwait

Kuwait City, 22 September 2019: At KidZania Kuwait, the exciting kid-sized metropolis, children will now embark on a journey of discovering their own fragrance identity at Abdul Samad Qurashi, through the very helpful and well-designed ASQ App. Abdul Samad Al Qurashi, is one of the finest producers of Arabian perfumes and enables children to learn and experience the process of perfume making.

Kids will be able to differentiate between fragrance identities and will be in a better position to create perfumes depending on diverse preferences and palettes. They will not only be able to create their own perfume in the child-friendly lab, but will also learn, in a fun and interactive setting, the history and development of fragrances by using the ASQ Application. The ASQ application is simple to use and available in 3 language choices; English, Arabic and French.

Commenting on the new ASQ App, Dr. Bahjat Al-Yousfi, Director of Abdul Samad Qurashi commented: “We are very proud to launch the ASQ App at KidZania Kuwait where kids will have the opportunity to choose their preferred perfumes based on individual personalities and preferences. They will learn about different fragrance families and will be in better position to improve their olfactory skills and describe their own perfumes.”

Fernando Medroa, Vice President of Leisure and Entertainment at Alshaya Group said: “At KidZania, we, along with our partners, are committed to staying relevant and we constantly innovate to provide new attractions for our visitors. We are very happy to see the launch of the ASQ application which will help kids gain deeper insights of perfumery world; helping them find their individual fragrance identity and how to understand fragrances at a higher level. The experience provides an ideal mix of learning, entertainment, and fun activities in an interactive environment, while enhancing kids mental, physical and social skills.”

Working at Abdul Samad Al-Qurashi kids can explore and mix together their favorite scents, whilst learning the intricate methods and processes of designer perfumery. They will be able to learn this skill of designing perfumes based on individual personalities and preferences by using ASQ Application. Once a desired aroma is achieved, children will be able to name and package their signature perfume in an Abdul Samad Al Qurashi bottle, and take it home.

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