New Events Agency Embraces Growing Demand for Individualisation

Events and digital marketing company Vous has launched in Dubai, focusing on unique concepts that reflect clients’ individuality and connect with consumers on a more personal level. Named after the French word for you, Vous is founded by Tamara Malhis, and led with fellow entrepreneur Jennifer Langen, to deliver a wide range of events and digital marketing strategies with originality at their core.

With Tamara’s background as a trained chef, Vous also offers chef consultancy for new F&B concepts and existing restaurants. These services incorporate menu ideation and redevelopment, recipe planning, cost auditing, food waste reduction, and supplier partnerships.

Founder and managing director, Tamara explained: “After studying and working in different cities around the world, we are big believers in the power of personalisation to make any event, piece of communication or concept stand out. It is often said that the events industry is increasingly becoming challenged by budget constraints, but what we’re seeing is people’s expectations are changing. It’s about finding new ways to create deeper, more personal value. There will always be a demand for truly engaging experiences and we’re excited about developing innovative executions in such a diverse environment as Dubai.”

Director of events, Jennifer added: “Dubai has long been a hub for events and this is the time to make an impact. Changing circumstances and the desire to be different mean fewer events are designed for “show” and clients are looking for more authentic interactions that create a lasting impression. The same ethos applies whether it’s a large corporate networking event or a private dinner, it’s about uncovering the personality of a brand or an individual and finding new ways of expressing it.”

At their launch event, held at Vida Emirates Hills, a series of four art installations depicted the company’s services and ethos. The team worked with Iraqi artist AlHamza AlSadr to create the digital marketing installation that examines how human connection is evolving.

About the management team

Tamara Malhis, founder and managing director

Tamara has a Bachelor’s degree in Business Management from The American University in Dubai, a Graduate degree in Luxury Brand Management From ESMOD, as well as a Culinary Management degree from George Brown College in Toronto. After her studies, Tamara worked as a chef at Dubai’s Bulgari Hotel. She has lived in Dubai, Amman, Toronto, and Jeddah.

Jennifer Langen, director of events

Jennifer is an entrepreneur and events expert, with experience in managing large-scale events, diverse businesses, and raising venture capital across North America. She previously owned a food and beverage business in Toronto and also oversees her own social media consulting firm. Jennifer studied Hospitality Business Management at Ryerson University, and Special Events Planning at George Brown College in Toronto, Canada.

Anas Aldib, digital marketing director

Anas is a technology entrepreneur with a Bachelors of Computer Science degree from Al-Zaytoonah University of Jordan. He is passionate about the digital world and has worked on major digital marketing projects for clients across a wide range of industries in the Middle East region.