Dubai Festival City Mall Announces Major Upgrades to BolsterRetailtainment Offering

2020 will see the opening of first-to-market offerings and major ambience upgrade to key precincts

Dubai, United Arab Emirates, 06October2019:Dubai Festival City Mall has begun a major ambience upgradeand retailannouncements to deliver on its brand promise of Exceptional Experiences, Al-Futtaim announced today. Following the completion of its AED 1.5bn expansion programme in December 2016, the retail giant is now investing again, to deliver across important retail precincts both in ambience and offer.

The plans focus onkey precinctssuch as a full design enhancement of Festival Bay, parking expansionwith improved navigation, customer wayfinding and lighting as well as enhancedVIP Valet which will receiverenewed finishes and lighting improvements to create a “5 star” drop off experience. Major infrastructure works have built new sight lines into the mall interiors created by the removal of redundant and obstructive structures, as well as the introduction of glass railings and shop front enhancements.

After extensive consumer research into what customers want from their malls, Dubai Festival City Mall has introduced a new furniture aesthetic across the entire destination, providing +50% more seating for customers to relax in during their visit. The research also highlighted the demand for connectivity, which the new furniture addresses through providing access to the mall Wi-Fi as well as USB ports and chargers.

Following the opening of popular kids’ concepts like Stay n Play, Dubai Festival City Mall’s entertainment offering will continue to expand with first-to-the-regionfamily entertainment offerings from global brands are also set to be announced later this year for opening in Q2 2020.

“At Dubai Festival City Mall, we believe in creating exceptional experiences and social moments for our customers – that is what sets it apart from any other retail destination,” said Timothy Earnest, Group Director, Al-Futtaim Malls.

“Our offering has grown from strength to strength and we strive to continuously evolve to deliver an enhanced customer experience. Over the coming year we will continue to select the best brands in retail to be part of our development and we will be introducing unique family entertainmentconcepts that complement our expansive dining and retail mix. These new signings reflect the customer demand we have seen as we continue to deliver on our promise to respond to the changing needs of our customers and deliver a bigger, bolder, better Dubai Festival City Mall,” he added.

One unique proposition of the Mall which will be receiving the biggest overhaul is the IMAGINE show, the two-time record-breaking visual and sensory extravaganza which plays live every night on the iconic Festival Bay. The investment will provide enhanced show features and improved sound, laser and lighting features in preparation for the launch of their fourth show in October 2019, set to be biggest and best yet. The Bay itself will also receive façade enhancements including improved event lighting and LED screens that create a “dwell environment” for bay visitors. For major events, Festival Bay has a capacity for up to 10,000 people.

The mall enhancements are set to be completed in 2020 in time to welcome guests for Expo 2020, kicking off in October.