SEOUL, Korea October17, 2019 –Samsung Electronics Co., Ltd. announced today that it hasmaintained the numbersix rankin Interbrand’s “Best Global Brands 2019” list with abrand value of $61.1 billion – achieving atwo percentincrease in brand value.
Major factors that played a critical role in Samsung’s growth were:
- Continuous launches of innovative productsthat suit consumers’ new lifestyle, trends, and needs including the BESPOKE refrigerator, Sero TV, and Galaxy Fold
- Strong growth potential based on future innovation technologiesincluding 5G, AI, IoT and the automotive business
- Global number one position in the semiconductor memory market and technology leadership in the industry
Samsung’s mobile businesshas kept up with successful launches in the Galaxy series. The company led the industry in the foldable smartphones category by launching Galaxy Fold, andcontinued its effort in resonating with consumers with Samsung’s brand story “Do What You Can’t”. Itsvisual display business, a market leader for 13 consecutive years, not only provided new viewing experiences for consumers through QLED 8K and micro LED displays, but also further reflected consumers’ lifestyles by introducing The Sero, The Frame and The Serif. Indigital appliances,Samsung has maintained its premium market leadership position in both refrigerators and washing machines andwent on to release innovative new products with differentiated consumer benefits such asBESPOKE.
Spearheading advanced 5G technology, Samsung launched its first 5G smartphone. Its 5Gtechnology also assumes a significant role in making AI and IoT more tangible and realizable. It has also accelerated the autonomous vehicle era with its incomparable speed.
Samsung’s semiconductor memory business reinforced its market presence this year by beginning mass production of the industry’s first 12-gigbabit (Gb) LPDDR5 mobile DRAM and its sixth-generation V-NAND which features the industry’s first 100+ layer single-stack design. Furthermore, Samsung has been continuously investing in R&D and expanding production facilities in the system semiconductor field.
Samsung’s market leadership and investment in innovation also contributed to this year’s successful evaluation. The company’s investments were not limited to in-house R&D, but also included efforts to expand its product ecosystem through strategic partnerships, as well as investment in startups that have cultivated new business opportunities in a variety of fields, including the automotive industry.
“We are excited that our constant efforts to provide meaningful innovations that delight consumers andhelp them live better lives have been well received,” said YH Lee, CMO of Samsung Electronics. “To further enhance our brand, we will continue to listen and learn from our consumers as well as lead changes in society through innovation, so that we can all thrive together.”
Following this year’s announcement of Interbrand’s Best Global Brands, the Best Global Brands summit will be held in New York City on October 23.