THE EDIT: A COLLECTIVE LIFESTYLE SPACE SO MUCH MORE THAN JUST A FASHION STORE

DUBAI- October 23, 2019:A shopping experience like no other, The Edit, a unique Jumeirah-based concept store is a beacon of tranquillity amongst Dubai’s hustle and bustle. Set up last year, the one-of-a-kind store offers jaded mall-goers the chance to shop cult fashion brands, artisanal home ware pieces and beauty products, attend workshops, seminars, art exhibitions and fashion pop-ups all under one roof.As well as immersing themselves in cultural experiences, visitors can also treat themselves to a cup of specialty organic coffee along with healthy snacks at The Edit’s café.It’s a true one-off space and even features a tree in the middle of its premises!

And for today’s millennials it also offers picture-perfect shots of a coveted lifestyle! It’s the brainchild of lawyer-turned-entrepreneur, Rumana Nazim, whowanted to breathe new life into Dubai’s shopping scene. She brought her vision from London’s glamorous shopping scene, where she lived for six years, and has managed to combine high-end shopping with an intimate shopping experience. From the minute you walk through the doorsof the villa you are made to feel extremely welcome. The 5,000 sqftspace is so much more than a fashion store. It hosts exhibitions, community events such as book readings, free yoga sessions and art exhibitions.

The next art exhibition, set to open on November 21, is a duo solo show featuring artists Nicholas Johnson and Tom Poeet. A panel discussion will take place on the opening night, following which the exhibition will run for two months. The show is being held in collaboration with London-based art advisory platform, Artvisor.

Catering to all budgets, items range from Dh100 to thousands of dirhams. The focus is on emerging designers and Nazim keeps a keen eye out for unique brands that her fashion-forward thinking customers will love.What’s more, a sale is currently under way until 31 October featuring discounts onselected lines, making The Edit a must-visit venue for fashion-loving bargain hunters.

Fashionistas can browse creations from brands including AQ/AQ, Acler, Catherine Quin, Collection Constance, Cutler & Gross, Grown Alchemist, House of Sunny, Daniella Kallmeyer, Lizzie Fortunato, LUV AJ, Nudwear, Monica Sordo, Montroi, Paper London, Rahua, Seren London, Shell Design, Silke, Spektre, Stone Affair, The Jetset Diaries and Wafa by Wafa. New collections comprise Oramai London, Avastavé andBedouin Studio.

Nazim said: ˝Sustainability is a key theme of The Edit and is something that is very close to my heart. With this in mind I amextremely proud to offer collections that promote this. As well as being of the highest quality, Oramai garments are produced and sourced sustainably. The collection is made with GOTS certified linen, a standard that is recognised globally. Linen is a great all-year round piece and is ideal for this region – it’s soft and cool in the summer and with its insulating properties keeps you warm in the winter.

˝I’m also delighted to announce we now stock luxury fashion brand Avastavé, an ethically-conscious business that utilises the talents of Dubai-based artisans. In addition, we also supply BEDOUIN, inspired by the nomadic lifestyle of Bedouin tribes it takes pride in providing positive responsible fashion with the maxim, Style Without Borders.ˮ

Stationery, sunglasses, jewellery and coffee-table books are also on offer at The Edit along with furniture from Tribe Dubai, homeware accessories from Georges of Dubai, natural hair products, exclusive art from India and skincare products by Grown Alchemist.

The eclectic store truly does offer something for everyone. Check out The Edit Dubai on Instagram www.instagram.com/theeditdubai and on Facebook. The Edit is situated on Al Wasl Road, Dubai, Villa 966 Umm Suqeim 1, between Um Al Shief and Al Manara.

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