The campaign aims to encourage people on the importance of breast cancer screening
Dubai, United Arab Emirates, 26 October 2019:Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah, and the Northern Emirates, reprised its PINKFINITI campaign in recognition of Breast Awareness Month. On 26 October, a Pink Caravan vehicle was made available in front of the INFINITI centre on Sheikh Zayed Road, offering free breast cancer detection and screening. The campaign was a great success with more than 50 people getting themselves checked and empowered to do so on a yearly basis.
This year, INFINITI’s month-long campaign,which took place under the theme ‘Drive to Survive,’ sought to again encourage people to get checked by highlighting the importance of early detection through a digital initiative that featured interviews with cancer survivors. The resulting videos were cumulated to a collaboration with Pink Caravan, a Pan UAE breast cancer initiative that falls under Friends of Cancer Patients’ umbrella ‘Kashf’ for early detection of cancer.