Dubai UAE — October 2019 saw Saudi Arabia’s timeless modern fashion house, Leem, launch its AW19 collection in stores throughout the Middle East. Distinguished by its stylish and affordable pieces designed for today’s fashion-conscious woman, Leem’s vision is to redefine modest wear with global appeal.
From the spirited, stompy muse swathed in black (or suited and not-quite-muted in corporate tones) to the vibrant-hued star who’s dressing for the limelight: Leem’s Autumn Winter 2019 inspiration is of two halves. But these two opposing influences share a common denominator – they celebrate the woman of today. This is the trend that defines the season and beyond.
On the minimalist theme, seriously sophisticated tailoring is taking a starring role – consider it a neat palate cleanser after many seasons of sports luxe. Then there’s the return of supple leather, a hero full-length dress, in particular, directing the new mood in quiet luxury. As for the opposing side? Vibrant colour, which can be worn head-to-toe. And floor-length dresses – oversized and couture-like in their construction and unapologetically sophisticated.
Leem’s stylish silhouettes mark the intersection of conservative fit and modern flair, elevating the fashion quotient of its all-inclusive clientele-base, whether they choose to conceal for culture or as a personal preference of style.
This season, Leem is in possession of signature looks including lady-like lamé and satin skirts with pleats for extra swish, “unstructured structured” dresses fashioned in velvet, cosy knitted wool blend turtlenecks, sharp and tailored blazers, a poly blend utilitarian jumpsuit and not to mention an assortment of hero accessories that cinch, interchange and shape up the looks for a wonderfully wearable season of fashion. Specifically, the knitwear pieces mix comfort with elegance for a weather-appropriate winter look: think oversized pieces with scarf-like necklines and occasionally a bit of zhush via playful textures.
The collections’ tailored aesthetic is perfectly pronounced by a powerful autumnal palette of marl grey, hunter green, plum and jet black juxtaposed by berry, burnt gold, citrus orange, flashes of yellow and a blank canvas of frosty white. Furthermore, the season draws on androgynous styling, muted grey plaid and high-contrast houndstooth make a comeback, this time undergoing a couture renaissance with elegant masculine notes, yet feminine tailoring, all of which pave the way for an effortless expression of chic discretion. Layering is also front and centre for winter, with plays on texture and volume in a masterful game of accumulation.
Since the brand’s inception in 2018, Leem continues to earn a loyal modest fashion following globally and expand brick and mortar steadily across the Middle East with seven store locations, and a brand new e-commerce platform set to launch this year.