Ideal Standard is the Official Sponsor of The VIP Buyer’s Lounge at Downtown Design 2019 exhibition in Dubai

Dubai, November 14, 2019: Ideal Standard, one of the leading providers of innovative bathroom solutions operating across Europe, Middle East and Africa, has announced that it is the official sponsor of the VIP Buyer’s Lounge at the Downtown Design 2019, the region’s leading design exhibition to be held at the Dubai Design District from November 12 to 15, 2019.

The company’s participation in the exhibition stems from its objectives to focus on Innovation and Design to make life better for customers.The VIP Buyer’s Lounge will feature a line-up of talks and workshops from International experts,facilitating a smooth and productive experience, with a stable of additional benefits including access to exclusive events.

As part of its participation in Downtown Design, Ideal Standard is also launching a number of world-class product offerings designed in partnership with renowned design studio Palomba Serafini Associati. This comprises a range of unique ceramics and fittings, as well as furniture and bathtubs, and in a bold move seeing a return to the use of colour to enhance modern interior projects.

This collection comprises Ideal Standard’s new CONCA series of basins which was originally designed for Ideal Standard by Master designer Paolo Tilche in 1972 and is complemented by two distinct series ofmixers: the cylindrical JOY and the exceptionally flat basin mixer CHECK. Both add a different, unique character to the Conca basin.

Ten new ceramic colours – including Black Gloss, Slate Grey, Kashmir, Sage and Pomegranate – join White Gloss and White Silk initial color finished of Ipalyss vessels offering a complete palette that brings a sense of emotion to bathroom interiors. Some colours hark back to historical Ideal Standard designs but with a contemporary, elegant finish, while others are entirely new and have been designed to complement popular modern materials, such as marble and stone.

Frederick Trzcinski, Marketing & Innovation Director – Middle East & Africa at Ideal Standard Gulf, said: “Ground-breaking design has always been part of Ideal Standard’s DNA, by collaborating with Master designers like GioPonti and Roberto Palomba. Now, Ideal Standard targets to create a distinct design style, looking at the bathroom as part of the architecture in its entirety ‘where all things are considered’ and that is marked by its purity and simplicity.

He added: “Working closely with leading universities, architects, urban designers and construction companies around the world, Ideal Standard aims at positively shaping the future of modern living.At Downtown Design 2019, Ideal Standard will spread the word of this vision through a number of new design-led products that combine functional perfection and aesthetic beauty.”

Ideal Standard is associated with some of the most prestigious projects in the Gulf and is committed to reinforce its market presence with its adherence to product quality, innovation, design and sustainability leading to functional bathroom solutions. It is known to meet every demand, where aesthetics is as important as performance. Visit Booth D13 at Downtown Design 2019 to learn more about the company and its products.

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