Trading Enterprises announces the arrival of the new S60 premium sports sedan in the UAE

Scandinavian design and Swedish craftsmanship come together in the new S60

Dubai, UAE, November 27, 2019: Trading Enterprises – Volvo has announced the arrival of the new S60 mid-size premium sports sedan in the UAE. The Volvo S60 is the first Volvo car made in the US and produced at Volvo Cars’ new manufacturing plant in Charleston, South Carolina.

Built on Volvo’s Scalable Product Architecture platform, it features all the now-classic Volvo styling cues, including the T-shaped ‘Thor’s Hammer’ LED headlight design, distinctive waterfall grille with Volvo Iron Mark and the expressive use of the Volvo wordmark on the rear.

Commenting on the launch, Oscar Rivoli, Managing Director of Trading Enterprises, said, “The new S60 is one of the most exciting Volvo cars around. It is a true driver’s car that brings acclaimed technology from the 90 Series and 60 Series into this segment, making it one of the best sports sedans in the market.”

The S60 will be available in two 2.0-litre turbocharged petrol options – T5 and T4 – both of which are paired with an eight-speed automatic gearbox, providing an outstanding combination of performance and fuel efficiency. The T5 engine delivers 250bhp and 350Nm of torque, while the T4 engine delivers 187bhp and 300Nm of torque.

The City Safety with Autobrake technology assists the driver in avoiding potential collisions and is the only system on the market to recognise pedestrians, cyclists and large animals. In a world-first for the mid-size sedan segment, City Safety now also engages autobraking to mitigate oncoming collisions.

The optional Pilot Assist system – which supports the driver with steering, acceleration and braking on well-marked roads up to 130km/h – has been upgraded with improved cornering performance. The S60 also includes Run-off Road Mitigation, Oncoming Lane Mitigation and other steering assistance systems. The optional Cross Traffic Alert with auto brake further enhances safety for people inside and outside the car.

Volvo Cars’ Sensus Connect infotainment system is fully compatible with Apple CarPlay, Android Auto and 4G, and keeps drivers connected at all times. The intuitive control is a tablet-style touch screen interface that combines car functions, navigation, connected services and in-car entertainment apps.

The new S60 is available across all Trading Enterprises – Volvo showrooms in the UAE starting at AED 159,900 for the T4 Inscription.

For more information, please call 800 8823 or visit https://www.volvocars.com/en-ae/cars/new-models/s60

About Trading Enterprises – Volvo

Trading Enterprises, part of Al-Futtaim Automotive, is the exclusive distributor of Volvo cars in the UAE since 1985. The ISO9001:2008 company represents the world-renowned Volvo cars brand well known for its intuitive innovations, safety, environmental performance and Scandinavian design through its sales and after-sales network in Dubai and Abu Dhabi.

Trading Enterprises – Volvo offers a complete range of premium mobility solutions in the premium segment that includes: Sedans (S60 and S90), Versatile estates (V60 and V90) and Cross country vehicles (XC40 and XC60 and XC90). Trading Enterprises is regarded as pioneers in the region by Volvo when it comes to adopting Volvo best practices and has recently introduced the region’s first Volvo Retail Experience Showroom and Volvo Personal Service – which offers a human-centric approach to sales and service.

For more information on Trading Enterprises – Volvo, please call 800 8823 or visit www.tradingenterprises.ae/volvo

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main four operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in several countries across the Middle East, Asia and Africa and empowered by around 11,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, logistics and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com

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