Dubai, United Arab Emirates, 24 November 2019 – OPPO, the leading global smartphone brand, is inspiring young people to explore the world with its new Reno2 smartphone series. The brand recently demonstrated the ground-breaking capabilities of the Reno2 series by taking a group of influencers from across the region on an OPPO Wonder Journey, during which they experienced the wonders of Hatta and the UAE’s Hajjar Mountains in exciting new ways.
The Journey featured some of the region’s most popular influencers, including Egyptian actress Hannah El Zahed, Iraqi-Emirati model, actor and photographer Omar Borkan Al Gala, and TikTok celebrities Jumana Khan and Ajmal Khan.
Any excursion creates memories that are worth capturing and sharing with family and friends. The OPPO Reno2 series has incredible features, enabled by its quad-camera setup, such as Ultra Steady Video, Ultra Dark Mode, and 5X Hybrid Zoom, which makes those memories even more spectacular by capturing them better than ever before.
Ethan Xue, President, OPPO MEA, said: “With the Reno2 series we are unleashing creativity in new ways, using premium technology to enable users to discover their world from new perspectives. Photography capabilities are the main focus of the Reno2 series, with ground-breaking features that create spectacular images. With the Reno2, your only limit is your imagination.”
The capabilities of the Reno2 series were put to the test during the OPPO Wonder Journey, as influencers had the opportunity to test out Ultra Steady Video during an off-road Jeep adventure and outdoor sports, Ultra Dark Mode to take superb images during a movie night under the stars, and 5X Hybrid Zoom to get closer than ever to the spectacular scenery.
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life.
For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO’s Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry.
In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. Today OPPO’s business covers 40 countries and regions, and has 10 R&D Institutes and centers around the world, as well as an International Design Center in London, providing excellent smartphone photography experience to more and more young people around the world.
About OPPO MEA
In 2015, OPPO entered the Egyptian market. In 2016, OPPO set up its Middle East & Africa Sales Center in Cairo. The markets OPPO has entered in the Middle East and Africa include: Egypt, Algeria, Tunisia, Morocco, the UAE, Saudi Arabia, Qatar, Oman, Kenya and Nigeria.
OPPO set up its factory in Algeria in 2017, which made OPPO the first Chinese brand setting up factory in North Africa. Now, the factory goes into production.
Based on the insights of local consumers in each country, OPPO MEA has started the progress of localization. And the localization includes all the perspectives towards each market – product localization, to further meet the core needs of users; marketing localization, to better communicate with local young customers; and team localization, to know our local consumers further and provide better service to the consumers.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X smartphone and the introduction of the OPPO R Series. OPPO will continue to evolve its local product line to offer more premium series to young consumers in the region.