Etihad Credit Insurance recognised at UK-based Capital Finance International Awards Programme 2019 for SME Protect

Dubai, UAE, November 26,2019:

Etihad Credit Insurance (ECI), UAE’s Federal Export Credit Company, was conferred withtheaward for the “Most Innovative Finance Solutions in Middle East 2019” by the UK-based (Capital Finance International) Awards.

This award highlights ECI’s pioneering SME Protect, a trade credit solution for SMEs to support their growth plans globally and assist them in entering high-growth markets. SME Protect is a simple, fast, easy to use solution that is aimed at encouraging UAE businesses to broaden their understanding of trade credit solutions and to accelerate their export business in a secure manner.

For ECI, this accolade is also a recognition of the company’s swift and rapid growth within a short span of time as an industry-leading trade credit solution provider that has persistently elevated UAE businesses’ competitiveness and helped them in contributing to the country’s non-oil growth.

Commenting on the distinction conferred by Awards, Swarna Lata, Director- Commercial Underwriting, ECIcommented: “ECI’s recognition by the UK-based Awards is not only a nod to the success of ECI’s groundbreaking solution, SME Protect, but also an acknowledgment of the company’s efforts in developing bespoke trade credit solutions during a short span of time. SMEs form the bedrock of the UAE economy. Its contribution to the country’s non-oil GDP growth further elevates the importance of a solution like SME Protect as every small and medium-sized enterprise needs to be protected. Available online, SME Protect is an innovative product that is offered by ECI in the UAE, and we are delighted to be honored for our efforts at the international level.”

Meanwhile, Ali Saleh Al Ali, Director -IT & Operations, ECI highlighted how ECI’s technological proficiency and know-how gives them an edge while developing a solution. He said: “While the ECI team relies heavily on innovation and creativity while developing solutions, they are also equally invested in focusing on is its effortless use. An uncomplicated usability approach is what the team seeks. SME Protect certainly ticks all the boxes. In order to access SME Protect, the customers just need to follow three easy, fast and simple steps that are as follows: The first step is to visit the website followed by step two which is to select the right product and submit the form with all the requisite details, and finally once it is approved, the final step is to make the payment online.”

Abeer Al Mutawa, Director – Marketing & Communications, ECI stated: “At ECI, we are invested in understanding what our customers, namely the UAE businesses, are seeking. To achieve this, we consistently organise customer voice projects and customer-centric workshops and seminars for them. These activities, while providing a platform to share their journey, also gives us an insight into their expectations from organisations like ECI as well as the UAE marketplace. Our success lies in effectively utilising our expertise to customise and develop innovative products like SME Protect that will benefit local businesses. Our team’s goal is to support their expansion plans as well as enhance safer trading opportunities for UAE businesses and the export community.”

The Awards honours’ individuals and organisations worldwide that contribute significantly to the convergence of economies and truly add value for all stakeholders. It is annually organised by Capital Finance International, a London-based print journal and online resource reporting on business and economic convergence.

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