Halacelebrates 48th UAE National Day with a creative experiment to demonstrate unity and pay homageto thenation

Dubai, UAE – 27November 2019:On the occasion of the 48th UAE National Day, Hala is proud to unveil a creative video thatpays tribute to the Spirit of the Union of the seven Emirates, and celebrates the values of unity and togetherness they symbolize. Hala is the joint venture between Roads & Transport Authority and Careem that offers an innovative way to get around Dubai by enabling customers to book a Dubai Taxi on the Careem app.

The creative video features Hala (Dubai Taxi) customers creating music on solo musical instruments placed in select Dubai Taxis. The footagewas captured on camera, and the sounds recorded were then mastered in a studio to create a melody that is symbolic of the unified spirit of the UAE. To watch the video, please click linkhere.

This National Day, Hala (Dubai Taxi) customers also stand a chance to win a week of free rides for themselves and four friends to celebrate the power of togetherness.Customers automatically enter a draw when they book a Hala (Dubai Taxi) on the Careem app using promo code HALATOGETHER. The promotion runs from now until 4 December. Winners will be announced on 9 December on Instagram @hala_ride.

Hala enables residents and visitors of Dubai to locate the closest Dubai Taxi at the touch of a button on the Careem app. Customers get a booking confirmation in less than 10 seconds, get a taxi in an average of 3.5 minutes, and benefit from an enhanced experience with an average quality rating of 4.8/5 stars. Halaoffers customers a smarter way to get around Dubai by knowing their fare upfront, driver details, tracking their route, and paying through cash or credit card.