Dubai – 11 December, 2019: Camilla d’Abo, a recognized business leader with more than 25 years of marketing and public relations experience working in the UK, Australia and the Middle East, will join APCO Worldwide to lead its Dubai office as managing director, effective 15 December, Mamoon Sbeih, president, MENA, announced.

“Camilla’s unrivaled focus on quality, integrity and creativity are underlined by her dedication to strategic business-driven communications solutions and quality client servicing,” Sbeih said. “From starting and growing her business into a leading communications agency in the region, to helping her clients develop their businesses organically Camilla’s wealth of knowledge and experience will add value to APCO’s Dubai office and presence in the MENA region.”

Raised in Dubai, d’Abo possesses an exceptional knowledge of the region and brings local expertise in managing global brands and integrated communications campaigns. In 2004, d’Abo co-founded DABO & CO. and over 12 years, she grew the business into an innovative integrated communications agency representing some of the world’s leading brands, including Marriott, BMW and HSBC.

“APCO is a leader in the advisory and advocacy communications sector with exceptional capability in the GCC countries,” d’Abo said. “I look forward to working with the professional team in APCO’s Dubai office and around the world to help clients stay agile and achieve their business goals.”

APCO’s industry-leading team in the MENA region—consisting of more than 200 people from 26 countries working in teams across Dubai, Abu Dhabi, Riyadh, Manama and Kuwait—has consistently been recognized for its outstanding work, including being named the 2019 Best Agency in the Middle East by PRWeek as well as the 2019 Corporate Consultancy of the Year and the 2019 Best Agency to Work For by the Holmes Report. APCO’s Dubai office is supported by an experienced group of senior leaders in the region, including Sbeih, Elizabeth Sen, Muhannad Al Badri, Liam D. Clarke, Jolyon Kimble, Samer El Hachem, Nicholas Labuschagne, Faten AlMasri and Imad Lahad.

D’Abo is joining APCO during a landmark year for the company, as 2019 marks the 35th anniversary of its founding. Established by Margery Kraus as a one-woman operation in 1984, APCO has grown to a global advisory and advocacy communications consultancy with nearly 800 employees based in more than 30 global markets.

Prior to joining APCO, d’Abo served as an executive director for Sport In Life Distribution—a retail distribution company based in Dubai—overseeing the firm’s transition to B2C channels and developing crucial customer engagement strategies, including the launch of an e-commerce platform and the adoption of an omnichannel operational model.

D’Abo started her career in corporate finance, having worked in asset management for Credit Lyonnais Rouse UK until being seconded to work for the chief economist of Bankers Trust Australia. She is highly sought-after for her expertise in crisis management and media training, and has conducted workshops for leading brands such as Hilton, Perrier Vittel, Ford Motor Co. and Visa International.