Kuwait, 11 December 2019: As part of its Corporate Social Responsibility (CSR) initiatives and the hotel’s continuous efforts to highlight the importance of CSR, Jumeirah Messilah Beach Hotel & Spa conducted a Blood Donation Campaign at the resort in association with Kuwait Central Blood Bank (KCBB).
The hotel management allocated one of its distinct venues, Al Sadu, to establish the unit for donating blood and provided the necessary facilities for the medical staff of the Kuwait Central Blood Bank.
Employees from various departments participated in the campaign, as the Kuwait Central Blood Bank took the necessary measures and brought in medical equipment and beds to facilitate the donation process. The campaign had an overall positive impact on the hotel team with great interaction seen by employees, managers, and head of departments.
Commenting on the blood donation campaign, Assistant Director of PR and Communications, Yasmine Ismail said, “We thank KCBB for their support towards the Blood Donation Campaign, which serves the local community and helps in raising awareness about society related humanitarian initiatives and activities. The blood donation campaign sheds a light on the prominence of spirit of collaboration and a culture of giving to members of society. Due to our great belief in the significance of these campaigns and their role in saving the lives of many patients, we are always keen to pay attention to issues that would serve society, especially humanitarian services. Blood donation contributes to saving and treating many patients, and this is one of the highest and noble goals of social responsibility. We are happy to witness a huge success with the number of employees who have participated, and appreciative to them for showing great interest in supporting such an honorable cause.”