21 December 2019, Abu Dhabi: As the reigning address amongst leisure, corporate and family travelers willing to immerse absolutely in the amazing lifestyle of Abu Dhabi, Emirates Palace sustains its impetus concluding the year on a high note in terms of revenue, occupancy and profit.
The foundation of this performance was a strong international market, with Emirates Palace attracting record number of travellers from the UK, Asia, Russia and USA. Anna Olsson, the Director for Sales and Marketing at Emirates Palace commented, “Despite the instability unleashed by Brexit in the UK, residents have continued to travel which benefitted the hotel’s occupancy this year. The state visit of Vladimir Putin, President of Russia brought in a steady stream of travellers from Russia. We have also noticed growing numbers from Asia who have opted to stay longer due to the increased number of leisure destinations, recreational activities and entertainment events hosted at the capital”.
The hotelier attributes Emirates Palace’s success to the destination itself, appreciating the Department of Culture and Tourism Abu Dhabi (DTC) and relating stakeholders for their efforts to diversify the tourism sector. “Events like ADIPEC and Abu Dhabi Grand Prix, in addition to the development of world class attractions like the Louvre Abu Dhabi, Qasr Al Hosn, Qasr Al Watan, special Olympics, Abu Dhabi Culinary Season and the various theme parks have contributed to the boost in occupancy rates and revenue. The capital city has evolved into a robust and wholesome leisure experience, thus its fair and true to say that Abu Dhabi earned itself a position among the top holiday destinations of the world”.
Most noteworthy, Ms. Olsson credited Emirates Palace’s unprecedented growth to the hotel’s marketing strategy curated around its objective to become approachable to local residents and Emiratis alike. “We launched several packages starting with our street-food inspired Friday brunch and bonfire soirees on the beach targeting families in Abu Dhabi. These innovative, intimate and casual experiences have enabled Emirates Palace to be an idyllic escape for families seeking a memorable break while also continuing to cater to guests celebrating momentous occasions”.
Emirates Palace welcomes the festive season with its legendary Christmas tree lighting ceremony on 10 December, an exciting children’s camp, and a medley of sensational dining experiences to mark Christmas. Ring in an extraordinary New Year at an ‘Around the World in 80 Days’ themed gala that brings together the best of live entertainment and international gastronomy featuring cuisines spanning east to west. This legendary celebration will even have it’s own dedicated fireworks display at midnight signaling the arrival of 2020 with grandeur.
“We earnestly look forward to 2020 anticipating further growth for Emirates Palace. Expo 2020 will boost our occupancy with visitors vying to explore both Dubai and Abu Dhabi in one trip. Moreover, it is important to note that the distance between the property and location of the expo is a mere 40 minutes making our luxurious accommodations a convenient option for attendees of the expo,” concluded Ms. Olsson.