United Arab Emirates, Dubai, 16thDecember 2019: Grandiose, the fast-growing contemporary supermarket chain continues its rapid expansion with the opening of its seventh UAE outlet in Dubai Silicon Oasis on December 15.
The theme of this latest opening is ‘Your Festive Supermarket’ and visitors to the store can expect a range of activities, offers and incentives built around the festive season. Free cake and cookies will be given out and shoppers will be encouraged to make healthy buying choices from a ‘nice list’. Anyone with ten or more nice items in their basket will receive a gift.
“Grandiose is delighted to bring its eco-friendly premium grocery model to Dubai Silicon Oasis and we look forward to becoming a part of this vibrant community,” said Fabrice Le Boulenger, General Manager of Grandiose. “We’ve been accelerating our store opening program in recent months as consumers respond positively to our offering, which allows them to buy high quality grocery products, but without excessive amounts of packaging and waste.
“Team members will be on hand at our Dubai Silicon Oasis opening to give out prizes and explain how we are making real efforts to help our customers shop sustainably, make healthy buying choices and reduce their consumption of plastic.”
Grandiose is expanding rapidly as consumers embrace its pioneering grocery model. This latest store closely follows openings in Jumeirah, Dubai Mall and Grove Village, Ras Al Khaimah.
In a highly competitive UAE retail sector, Grandiose stands out by embracing sustainability in every aspect of its operations. Single-use plastic bags have been removed from checkout counters and customers are encouraged to use long-life reusable alternatives instead. Grandiose uses non-plastic cutlery in its ‘grab and go’ section and the company has been making waves with its REFILL area, which allows customers to fill their own containers with produce sold through serve yourself dispensers.
Through a partnership with leading European food retailer Intermarche, Grandiose carries a broad range of products selected to meet the needs of Dubai’s health-conscious consumers. The company is committed to community initiatives and plans to host programs to increase awareness of the global plastic pollution crisis and how to avoid excessive food waste.
Early visitors to the Dubai Silicon Oasis store can win prizes galore. Groceries will be up for grabs in the ‘pin the nose on Rudolph’ competition and younger shoppers are sure to love the gingerbread decoration challenge, with the chance to win an AED 500 shopping voucher. Visitors can look forward to meeting Santa Clause who will be in store to welcome guests. A festive tree made up of recycled bottles will be on display and there will be rewards for those who most closely guess the number of bottles in the tree.