Dubai, UAE, 15thDecember 2019: RAC PR & Advertising, a Dubai-based creative brand communications agency, adds award-winning motivational speaker, accomplished businessman & CEO of Be Unique Group, Dariush Soudi, to its roster of high-profile clients.

“We are excited to represent Dariush, a highly sought after public speaker, top level executive and prolific investor heading up a multitude of companies globally,” says Una Rohanna Gabredo, CEO & Managing Director of RAC PR & Advertising.

Part of Dariush’s goals is to help entrepreneurs and educate individuals to excel in their businesses and careers. This reflects RAC PR & Advertising’s aim to help more people realize their true potential. Businesses are built by people who take ownership of their actions, have the courage to realize their dream, and give themselves room to grow. RAC’s PR strategy will aid Dariush reach more people, touch more lives and be a living example of how to overcome challenges and build a thriving business.

Dariush Soudi, CEO, Be Unique Group, comments: “RAC’s expertise will be of great help in communicating my personal brand’s core mission and vision in the Middle East region. I am an entrepreneur with a deep passion for building not just brands, but dedicated teams to support them. I believe that people are the foundation of every successful business endeavor. When your company is able to build a strong team overflowing with passion, creativity, and love for what they do, you can do anything.”

“Partnering with Dariush, a well-regarded international speaker and business turnaround specialist, is an honor for us. We are thrilled to roll out PR and media activations and build his presence in the market,” adds Ms. Gabredo.

RAC PR & Advertising manages a broad client portfolio which spans hospitality, tourism, government, automotive, entertainment, retail, beauty, fashion, e-commerce, F&B, construction and real estate clients.

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