Bawadi Mall to participate in ‘RAD Winter – Reverse Auction’ campaign in collaboration with Department of Culture and Tourism

Al Ain, United Arab Emirates, 15th December 2019: In collaboration with the Department of Culture and Tourism, Bawadi Mall, the largest shopping mall in Al Ain, will host the thrilling ‘RAD Winter – Reverse Auction’ campaign starting this December to double the fun and excitement during the festive cold season.

Part of ‘RAD Winter’ is two mega sale and hot deal extravaganzas featuring some of the leading outlets and establishments in the mall. The ‘Pre-Winter Sales’ will be staged from December 13 to 25, 2019, while more stores are expected to join the ‘RAD Winter Sales’ happening from December 26, 2019 to February 8, 2020.

Other activities will also take place to bring more cheer and unique experience to all shoppers and visitors. From December 12 to 25, 2019, all customers will have a chance to participate in ‘Bawadiland’ and its featured customized walkthrough experience, stage shows, and parades.

The excitement does not stop there as international hip-hop dancers will descend on Bawadi Mall for the shopping centre’s much-awaited year-end show. The hip-hop artists will deliver ultimate entertainment during their performance slated from December 26 to 30, 2019.

Further, Bawadi Mall will welcome the year 2020 with a bang as it is set to bring back the impressive and beloved ‘FUNtastic Family Entertainment.’ The event will feature carnival and other fun activities from December 31, 2019 to January 6, 2020.

Timings for all ‘RAD Winter’ events and activities will be from 6:00 PM until 10:00 PM.

“More activities are in store for our shoppers. Starting December 26, 2019, we will also host the ‘Reverse Auction’ during which big rewards and prizes will be given away through the ‘Shop and Bid Rewards’ mechanism,” Bassam Saleh, Director of Marketing, said.

“We are confident that this campaign will be up to the expectations of everyone. It will entice more families to come to the mall, leading to higher footfall this winter. Rest assured that we will spare no effort to deliver the best shopping, dining, and leisure experience to all our customers as we excitedly prepare to end 2019 and welcome the new year,” added Mr. Saleh.

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