Dare to Leap for the Young – realme Officially Launched in UAE

Dubai, United Arab Emirates—Jan 13, 2020 — realme, the fastest growing smartphone brand, announces its official entry into UAE with three premium products: realme X2 Pro – 64MP Quad Camera Full-Speed Flagship, realme 5 Pro – 48MP Quad Camera SpeedMaster, and realme C2 – Entry-Level King with mega display and mega battery. With realme X2 Pro and 5 Pro, the brand will bring Leap-to-Quad-Camera experience.

Inspired by Dare-to-Leap spirit, realme has made it to the TOP 7 in 18 months and has already achieved 25 million users since its founding in May 2018. UAE has significant influence over the world, also is one of the most tech-advanced markets, especially in the 5G network era. realme sees great opportunities here for a tech company, and all ready to disrupt UAE.

realme comes to UAE with a strong strategy of three products for the different price range. Each one with the aim to appeal its own target: realme 5 Pro, the SpeedMaster, realme X2 Pro, the first truly affordable flagship in the market and realme C2, the entry-level quality king.

realme 5 Pro is a SpeedMaster priced at AED 699 onwards. It combines outstanding performance and beautiful design to make a powerful mark in the mid-range. It features 48 MP Quad Camera, Snapdragon 712 AIE Mobile Platform – that improves comprehensive performance by 10%- and 20W VOOC Flash Charge 3.0., becoming the best choice for the young. It also features a 6.3-inch FHD screen (2340×1080) which offers a wider and clearer vision with the elegant “dewdrop design”.

realme X2 Pro, the brand´s Full Speed Flagship arrives with the aim of becoming realme’s truly flagship model. It combines speed, power and performance, with a very attractive design. With Snapdragon 855+ mobile platform -that ensures a powerful performance- its 50W SuperVOOC Flash Charge -that can be fully charged in 35 minutes- and a 90hz refresh rate screen –that will give users a totally fast and immersive experience. realme X2 Pro will become one of the most competitive flagships in the market. It also features 64MP Quad Camera with -for the first time in UAE- a 20X hybrid zoom with a 115º wide-angle, a telephoto lens and a portrait lens. It is available with 12G+128G, starting from AED 1,799.

realme C2, the entry-level king, is of 4000mAh battery and 6.1” HD+ display. With 19.5:9 display, the screen body ratio, reach up to 89.35%. With the mega display, you could more enjoy the fun of gaming and video. The realme C2 is priced at AED 399 onwards.

Josef Wang, President of realme Middle East and Africa, said on the event: “We are very happy to be launching this whole portfolio of products in UAE. Following our motto, Dare to leap we arrive in UAE –and GCC- hoping to provide young consumers with more surprising products within at each price range, and exceed their expectations, whether in design, performance, or quality. We want to offer a full range of dare-to-leap experiences in terms of performance, design, quality and service realme is committed to leap for the future with UAE together, bringing Quad-Camera experience for everyone. Also, we will soon introduce 5G and AIoT (AI + IoT) products to be a tech popularizer.”

To be a tech popularizer, realme will continue to encourage the young in UAE to pursue their dreams, just like it did in many markets. Believing changing the world doesn’t need seniority, realme launched “Proud to Be Young: realme Design Contest” and “Shot on realme Global Contest”, aiming to help the young show their talents and inspiration all over the world.

As tech-trendy, realme dare to leap for everyone

As a Tech-Trendy Brand, realme always make all endeavours to build products based on the real needs of the young. It focuses on performance, design and quality. All efforts are made by realme to bring cutting-edge technology into each price segment. It is the first to bring the combination of 64MP Quad Camera + 50W SuperVOOC + 90Hz Ultra Smooth Screen into Emirates.

It keeps quality as its lifeline, successfully maintaining our repair rate at an extremely low level. realme will also provide 360 degree after-sales for all consumers with 9 service centres in 6 cities. Never compromising on stylish taste, realme cooperate with the world’s leading experts favoured by the young, like Eddie Opara, the partner and chief designer of Pentagram, and a TOP design master Naoto Fukasawa. In January, it launched a series of lifestyle accessories withe Classic Blue, the Pantone Color of 2020.

UAE is one of the most promising markets in the world and for realme. realme will invest more to cooperate with local operators and partners to bring consumer here the technology of the future that integrates intelligence, strong performance and stylish design


Prices, configurations and availability

Model Color Flash Sale Price
realme X2 Pro Lunar White AED 1,799 only for Flash Sale at 18:00, Jan. 13 AED 1,999 (12+256G)
realme 5 Pro Crystal Green

Sparkling Blue

AED 699 only for Flash Sale at 10:00, Jan. 15 for 4G+128G AED 799 (4+128GB)

AED 899 (8+128GB)

realme C2 Diamond Blue

Diamond Black

/ AED 399 (2+32GB)

AED 499 (3+64GB)


realme X2 Pro will only be available on Amazon.ae

realme 5 Pro: 4+128G only for Amazon.ae; and 8+128G will both be on offline and online.

realme C2 are all available online and offline with 2+32G and 3+64G.

For more information, go to www.realme.com.

About realme 

realme is a technology brand that specializes in providing high quality tech products and service with Dare-to-Leap experience. The brand was officially established on May 4, 2018 by its founder Sky Li, together with a bunch of young people with rich experiences in the smartphone industry. Realme is committed to offering powerful performance, stylish design, sincere services and exploring all the possibilities of tech products.90§90

As per Counterpoint, realme has became the Global TOP 7 Smartphone Brand at Q3, 2019. And its registered uesers had reached 25 million now, making itself the most rapidly growing brand.  

realme has expanded globally to 22 markets, such as China, India, Southeast Asia, Europe, Russia, Pakistan and Africa including Egypt.

Key Message from realme

About realme Brand

  • Dare to Leap
  1. Dare-to-Leap products — Leap for Performance, Design and Quality. Providing all-round unexpected products for the young in each price segment and enabling more young people enjoy the beauty and benefits of technology;
  2. Dare-to-Leap Brand Attitude — Leap for the Young. realme grow up together with the young to break boundaries and create more possibilities. realme believes young people have the power to change the world. Everything is possible, as long as we Dare to Leap.
  • Game-Changer: The World’s Fastest Growing Smartphone Brand
  1. TOP 7 in 18 month: Founded in May 2018, realme surprisingly leaped from TOP 47 to TOP 7 in Q3 2019, making itself a mainstream smartphone brand;
  2. 25 million users in 20 month: By the end of 2019, realme achieved over 25 million users all over the world and entering 22 key markets, incl. China, India, Spain, Italy, UK, Russia and South-East Alisa;
  3. Eye-Catching Performance in every market: Since founding, realme grew up as a black horse, breaking sales record in every market
    1. In India, realme is TOP 4, while online make share is TOP 2; also became the 1 Quality Brand;
    2. 2) In Indonesia, realme is TOP 4, also 1 Choice by the Young;
    3. 3) In Spain, realme made TOP 5 in just 90 days
  • All For Young: all efforts to become 1st Choice by the Young as TOP Tech-Trendy Brand
  1. Building products based on the true needs of the young: As a brand founded for the young, realme builds products to let the young could enjoy the benefits of cutting technology, also be an icon for them to show their personality and taste;
  2. Co-op with Best-in-Class Artist and Brands favored by the young: Naoto Fukasawaa, Alan Walker, Aaron Heuy, Spiderman, Star Wars.
  3. Community for constant engagement with young fans to better perfect our products: organizing hundreds of fans meeting to to stay connected to our users needs and continuously analyze their feedback to better our devices.
  4. All support to encourage fans to pursuit of their dreams: realme believes young people have the power to change the world. We host realme Design Contest ans Shot on realme Contest, to give a stage to the young show their talents
  5. A team under 30s: 95% of our team are under 30s. They are young, and of fruitful experience. They know what young people needs.

About realme Future Plan

  • realme Positioning – Tech-Trendy Brand
  1. To Best-in-Class Tech Company: Positioned as a tech company, realme makes all endeavors to build Dare-to-Leap experience with premium hardware products (Smartphone & AIoT), software and service at each price segment for all the young
  2. Trendy & Stylish: make continuous efforts to bring stylish product for our customers
  • realme Dual-Core Strategy: Smartphone + AIoT, building smart fun life for the young
  1. Consolidating leading position in the smartphone markets across the world: Smartphone business will always been realme’s core, and will continue to focus on performance, quality and design. realme will leverage 5G to consolidate its rapid growing market share;
  2. Fully marching into AIoT for the young: In 2020, realme will officially set foot in AIoT industry to bring trinity smart fun life for the young with high-quality products for personal, family and travel
  • realme 5G: Popularizer of 5G in the Global and UAE
  1. Cover all segments with 5G Product : In 2020, realme will bring 5G into all price segment, enabling more young people could enjoy the speed of Hi-tech. At the same, realme will also provide 4G products to meet different needs of our users
  2. Co-op with industrial partners, building 5G ecosystem: realme will work closely with industry partners to promote the popularization and construction of global 5G networks, actively exploring 5G applications and scenarios
  3. realme X50: In Jan. 7, realme launched its 1st 5G products in China:

– SA/NSA Dual-Pattern 5G

– Snapdragon 765G, the first 5G integrated chipset of Qualcomm

– 64MP Quad Camera with 20X Hybrid Zoom

– realme UI

  • realme AIoT:
  • Leap to AIoT:realme will lead in ushering the era of AIoT in the local market by launching a fruitful set of products and building real ecosystem
  • Popularize of AIoT: Insisting in Dare-to-Leap spirit, realme will also provide premium AIoT products with trendy design and comprehensive functions at each price segment, making our lives full of fun and fashion