Majority of People Want Governments to Do More to Reduce Smoking Rates, According to a NewGlobal Survey from Philip Morris International

Davos, Switzerland—January 21, 2020—As it continues to advocatefor greatertransparency, objective examination of the science and open debate in creating the right regulation for smoke-free alternatives, Philip Morris International Inc. (PMI) (NYSE: PM) today released a new white paper titled, “Unsmoke Your Mind: Pragmatic Answers to Tough Questions for a Smoke-Free Future” at a press conference in Davos. Based on an independent survey—commissioned by PMI and conducted by Povaddoamong17,251adults aged 21-74 across 14 countries—the paper examines public opinions of the regulatory, scientific and corporate landscape as PMI focuses on advancing smoke-free productsto replace cigarettes as soon as possible.

The white paper shows a keenpublic appetite for open science and facts-drivenpolicies regardingsmoke-free alternatives to cigarettes. Nearly 9 in 10 respondents (87 percent)agreedthat “when developing regulations, governments, regulatorsand public health bodies should consider the current science relating to e-cigarettes and heat-not-burn tobacco products.” Further underscoring support forscientific substantiationin this category is the fact that 89 percent of respondents agreed that “before introducing e-cigarettes and heat-not-burn tobacco products to consumers, manufacturers must conduct robust scientific assessments on their products.”

While it is best to quit tobacco and nicotine altogether or never to start using them, the reality is that there are millions of adult smokers who would otherwise continue smoking in the absence of a better alternative. Science and technology have now created these better alternatives, and these men and women should have access to them. Denying them access to these science-based better products means they will continue to smoke.

As smoke-free alternatives are increasingly in the headlines, the Unsmoke Your Mind white paperexploreschallenging questions the public has about the role of these products today, specifically addressing the following:

  • We & Me: Do societies at large really care about smokers?
  • Science Illuminates, Science Blinds: Do consumers take scientific evidence seriously or do they disregard “science” as just another marketing trick?
  • The Age of Mistrust: How does (mis)trust affect attitudes toward smoke-free alternatives?
  • The Promise and the Threat of What’s New: How can we be confident innovations will be better than what they replace?
  • Big Isn’t Always Bad: Are there any serious alternatives to “big” in a world of 7.8 billion people?

To read the “Unsmoke Your Mind: Pragmatic Answers to Tough Questions for a Smoke-Free World” paper, visit

Survey Methodology

PMI commissioned Povaddo LLC to conduct an online survey among 17,251 men and women aged 21-74 in 14 countries including: Argentina, Australia, Brazil, Germany, Hong Kong, Italy, Japan, Mexico, the Netherlands, Norway, Russia, the United Kingdom and the United States. The survey was fielded from December 4-19, 2019 in respondents’ native languages. The study carries an overall margin of error of +/- 0.75% at the 95% confidence interval.

Philip Morris International: Delivering a Smoke-Free Future

Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in markets outside the United States. PMI ships a version of its smoke-freedevices and consumables authorized by the U.S. Food and Drug Administration to Altria Group, Inc. for sale in the United States under license. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements.