Dubai Global News

AllSaints brings its new collection inspired by the spirit of New York’s young people to the GCC

Dubai, UAE, 11 March 2020: British ready-to-wear fashion brand AllSaints is bringing the energy of New York City’s high streets to the GCC as it rolls out its 2020 collection, New New York. From UAE’s Mall of the Emirates, Qatar’s Doha Festival City, Kuwaits 360 Mall and KSA’s Red Sea Mall, AllSaints will be kicking off a new year and a new decade for the brand, gradually releasing its latest urban-inspired men’s and women’s collection during the months of February and March.

Created to position the young and young-at-heart at the centre of urban landscapes, the New New York collection envisions its wearer living life on their terms, redefining the city for themselves, and writing their own future. Building on the themes and patterns of timeless classics, the collection emphasises a powerful, easy-going look while maintaining the brand’s classy yet edgy character.

Shoppers perusing the women’s collection can channel their rebellious spirit in the Kadi Dress. Crafted from soft leather and designed in an hour-glass style to resemble a two-piece shirt and skirt outfit, the dress is sure to leave an impression. Meanwhile, the Miller Jeans offer a casual, effortless look made from super-stretch denim with a soft handfeel and shaped to a mid-rise silhouette.

The men’s collection is defined by modern grunge personality. The Cleaver Trousers are crafted from a wool-blend and tailored to a refined slim fit. This is complemented by the Mazo Biker Jacket. Boasting tumbled leather with a creased finish, the jacket echoes vintage biker jackets, while metal hardware and an asymmetric zip complete the aesthetic.

Adding sprightly undertones to any outfit is the unisex Sturge Belt accessory. A chunky statement belt designed from pure leather and decorated by a double layer of eyelet studs, it can work as both a waist or hip belt, offering the wearer both style and flexibility.

As the new year marches on, AllSaints ensures its fashion stays relevant while always making a statement. Customers can explore the New New York collection at Mall of the Emirates.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East.

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