- A gamified activation will offer instant prizes when shoppers spend AED 200 or more.
- Customers will also be entered into the draw to win a grand prize of 0.5 KG of real gold.
Dubai, UAE, 11 March 2020: City Centre Fujairah has launched a unique augmented reality maze in its mall. The immersive puzzle offers shoppers the chance to win a host of prizes from retailers, and at the same time, they could land the grand prize of solid gold simply for spending across the mall. The competition will run between 1 and 30 March.
In line with Majid Al Futtaim and City Centre Fujairah’s commitment to creating memorable moments, the interactive activity provides a whole new shopping experience for customers searching for an anything but ordinary retail trip. The maze not only encourages them to engage directly with the brand in a technology-enabled, personalised, and exciting way, but also offers up some fantastic rewards.
Those that take on the gamified challenge will be given an Apple iPad and sent into a futuristic maze, where they’ll be tasked with navigating its augmented corridors in search of the exit. Successful players will be rewarded with a variety of retailer prizes. Shoppers will gain access to the activation when they spend AED 200 or more, and can redeem their receipts at any customer service desk for a voucher to play. When they do, they’ll also gain a digital coupon that enters them into the draw for a grand prize of 0.5 KG in solid gold.
The augmented reality activation brings to life the innovative personality of Majid Al Futtaim’s malls, which play a crucial role at the heart of the surrounding community, such as City Centre Fujairah. Encouraging customers to try their luck in a winding digital maze provides new ways for them to enjoy the shopping experience.
Abdulhamid Boukhashem at Majid Al Futtaim – Mall Manager, City Centre Fujairah said: “Our mantra is creating great moments for everyone, every day and this activation is specifically designed to do just that. We know that today’s shoppers are looking for personalised, engaging experiences, so instead of simply offering gifts and rewards, we’re bringing an element of excitement, innovation, and suspense to deliver more enjoyment and more memorable, shareable moments for everyone.”
The activation can be found on the ground floor beside the Food Court.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East.
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