Mall of the Emirates presents the region’s first ever food festival curated by beauty and luxury brands

  • Feast on beauty as renowned brands serve mouth-watering creations during Dubai Food Festival
  • Shoppers earn double SHARE points on all F&B and beauty buys during the festival

Dubai, UAE, 09 March 2020: In a unique twist for Dubai Food Festival, the worlds of beauty, luxury, and dining have converged as Mall of the Emirates hosts an array of pop-up culinary concepts curated exclusively by some of the mall’s internationally renowned brands. Until 14 March, select beauty and luxury brands are offering their own stylish selection of food and beverage options shaped by their unique collections, serving up premium delicacies using quality ingredients.

The fusion of food and beauty sees BVLGARI bring the taste of Rome with exquisite scoops of fresh and creamy gelato, while Sephora serves indulgent milkshakes from its chic counter. L’Occitane presents a selection of delicate macaroons, and over at Jo Malone’s sleek pop-up stand, shoppers can sip refreshing lavender lemonade.

Additional delightful treats will be offered by many other names found among Mall of the Emirates’ diverse retail mix as the mall curates a delectable experience with each participating brand. That includes delicacies from Hérmes, Clinique, Molton Brown, and Make Up For Ever. The brands’ pop-up stands will be found across the mall for shoppers to discover as they roam between stores. As an added treat, users of Majid Al Futtaim’s SHARE app will gain double the reward points on all F&B and Beauty buys during the campaign period.

Nada Abou Saab at Majid Al Futtaim Properties – Marketing Director for Shopping Malls (East Region) said: “Dubai Food Festival reveals the diversity and creativity of the emirate’s population through a rich variety of cuisine. We are excited to bring something unique and intriguing to the festival as Mall of the Emirates once again finds an innovative way to deliver a memorable experience for our customers. With treats that are both stylish and delicious, our shoppers have one more reason to savour a visit to Mall of the Emirates during Dubai Food Festival.”

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East.

www.majidalfuttaim.com

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