Opening Flagship Location for Italian Cosmetics Brand KIKO Milano

Leading Saudi Franchisee Operator Fawaz Abdulaziz Alhokair & Co.

Opens Flagship Location for Italian Cosmetics Brand KIKO Milano in Nakheel Mall

  • First KIKO Milano store opened at Nakheel Mall yesterday, marking the Italian brand’s flagship location in Saudi Arabia

(Riyadh, 20 May 2020) Leading Saudi franchise retailer Fawaz Abdulaziz Alhokair & Co. (Tadawul 4240), has opened its first of six KIKO Milano locations at Nakheel Mall. The store is the flagship location for the Italian cosmetics brand KIKO Milano to the Kingdom and will continue to open at Arabian Centres malls across the country.

In the coming 12 months, five more stores will open at leading locations in Jeddah, Riyadh, Dhahran and Makkah among others as part of a plan for the popular international brand to open branches at almost every Arabian Centres current 21 lifestyle destinations that are spread Kingdom-wide.

The arrival of KIKO Milano in Saudi Arabia builds on an international presence for the cosmetics company that already has more than 900 stores in 21 countries with its products available online in 35 nations.

The franchise deal with KIKO Milano is the latest step in Fawaz Abdulaziz Alhokair & Co.’s continued commitment to expanding its portfolio of lifestyle brands and attracting premium cosmetics brands to the Kingdom of Saudi Arabia.

Commenting on the opening Marwan Moukarzel, CEO of Fawaz Abdulaziz Alhokair & Co. says, “We are excited to be introducing another quality international brand to Saudi Arabia that provides diversity and new choices to the increasingly sophisticated expectations of Saudi shoppers.’

‘The arrival of KIKO Milano will be a valuable addition and we look forward to open five more stores in the coming 12 months in Arabian Centres malls and expand into their Kingdom-wide network of destinations in the years ahead.”

About KIKO Milano:
KIKO MILANO was established and founded in 1997 by Percassi and since then has revolutionized how cosmetics are sold globally. KIKO identifies the major beauty trends of the moment and makes them accessible to all. Combining both the quality and creativity rooted in its Italian DNA, KIKO has conquered the most demanding and diverse beauty addicts with an endless range of shades, tones and textures to satisfy every professional and personalized make-up requirement.

About Fawaz Abdulaziz Alhokair

Fawaz A. Alhokair & Co was formed in 1990 by Fawaz, Salman and Abdulmajeed Alhokair. The company has since become the largest franchise retailer in the KSA, MENA, Central Asia and Caucasus regions, and the only listed business of its type in the Middle East. Quality, innovation, service and trust are the guiding principles for all Alhokair Fashion Retail operations. These values are coupled with an ability to move quickly, to seize new opportunities and to enter emerging markets. Since the opening of its first store in 1991, Alhokair Fashion Retail has grown considerably and now trades in more than 1,915 stores across 100 shopping malls in 13 countries, with a retail platform operating on a total GLA of over 480,000m2. All of this is managed by a workforce numbering more than 11,000. Alhokair Fashion Retail currently represents over 80 brands, spanning from womenswear, menswear, kids and baby, department stores, shoes and accessories, cosmetics and coffee shops.

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