Kristina Fidelskaya launches new website & e-commerce platform

Kristina Fidelskaya is proud to announce the launch of the brand’s newly redesigned website & e-commerce platform,. The digital platform will act as a foundation to which the brand will add new functionality, integration & content – enabling the label’s clientele to now discover & shop the brand online.

The luxury and retail landscape is evolving, strong digital presence is more important than ever. We want to provide a place where the label can be seen clearly; who we are, what we do, and more importantly how it all comes together. In a minimalistic manner, we aim to tell our story, showcase our style, state our emotions, share our vision of the contemporary woman and her carefully curated wardrobe.” Kristina Fidelskaya

  • SHOP – the full collection, exclusive seasonal drops, capsule edits, bespoke services, brand collaborations; HALM x Kristina Fidelskaya.
  • STORES – where to locate Kristina Fidelskaya collections; boutiques, department stores, online retailers, pop-up capsules, etc.
  • EXPLORE THE BRAND – dive into the Kristina Fidelskaya universe and discover the brands story, inspiration, mood boards, campaign archives, as well as the latest collections, bestseller pieces, bespoke services for tailor-made dresses, & Kristina’s philosophy.

“I am excited to share more of my brand, and the story & process behind. I want to bridge the gap between the label and our customers/followers, to provide them with a closer look into the Kristina Fidelskaya world, online. Working on our new website has felt very similar to creating a collection, being involved helped me visualize the visitor’s online journey. The design of the platform 

highlights the brands aesthetic, and is an extension of our boutiques and atelier. My favorite part is the ‘explore the brand’ section, where one can find our collections, story, archive and more.” Kristina Fidelskaya

In addition to the website, , the brand regularly shares collection updates, as well as behind-the-scenes content on their social media channels.The website and social media will be fully integrated to give our followers and customers a seamless shopping experience.

Established in Dubai in 2014, the label has been showing during Paris Fashion Week since 2017 and has since been recognized by the Fédération de la Haute Couture et de la Mode. Kristina Fidelskaya is available at a selection of department stores and retailers around the world and has now opened its own flagship stores in the UAE, at The Dubai Mall & Mall of the Emirates.

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