ATM Virtual – New Solutions in a New World

ATM Virtual draws almost 12,000 online attendees

  • Debut Arabian Travel Market Virtual event registers 11,977 attendees
  • Participants represented 140 countries

Dubai, United Arab Emirates, 22 June 2020: Travel trade professionals from across the world gathered in their thousands to attend the three-day Arabian Travel Market (ATM) Virtual, which debuted on 1-3 June 2020.

The online event which attracted almost 12,000 attendees from 140 countries around the world, focused on the ME region’s tourism sector, addressed emerging trends, as well as the opportunities and the challenges which are directly impacting the travel and tourism industry amid the COVID-19 global health pandemic and beyond.

In total, the event facilitated 11,301 prescheduled one-to-one meetings, of which over 92% were rated four or five, out of five stars. A series of one-to-one pre-scheduled 30-minute meetings between editors, exhibitors, and buyers also took place, and 23 live video sessions included Q&As and polls which ran alongside the presentations to enable audience interaction. Overall, the webinars had more than 24,000 views over the course of three days.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market (ATM), said: “Considering that this was a debut event, the outcome clearly validated our strategy to virtually support and guide the region’s travel and tourism industry. The resilience and determination to get through these challenging times was clearly evident.

“It also underscored our commitment to organise an event with positive and constructive business insight and opinion, as well as offering networking opportunities across the entire community.

“There were so many highlights during the event, that it would be extremely difficult to single out any particular session. The event was seamless, each session complemented the next and it is also fair to say that the whole was greater than the sum of its parts.”

The highlight of the opening day was an interview with Sir Tim Clark, President of Emirates Airline. During a discussion with aviation expert John Strickland, Sir Tim predicted a degree of tourism recovery during the course of 2021, and expectations for Emirates to be operating its network prior to COVID-19 by 22/23, 23/24.

Another key event that took place on the first day was the Arival-run OTAs & Distribution for Tours & Attractions Post-COVID session, which explored the changes amid the rise of online travel agencies (OTAs), the re-opening of operations and what this means for tour and attraction operators across the Middle East.

The much anticipated The Virtual ATM China Forum took an in-depth look at the potential of the Chinese outbound leisure market post COVID-19’s closed borders and what overseas destinations and attractions can do to reassure and convince Chinese tourists, of whom 45% are willing to travel overseas, that their destination is safe to visit.

Other issues discussed included, technology, the role of international industry associations and the need for destinations to change their propositions, with a focus on safety, trust, and consumer confidence.

Another highlight of the second day was the live webinar ‘Bouncing Back: Tourism Strategies for the Future’ where Keith Tan, CEO, Singapore Tourism Board, underscored the importance of governments implementing ‘green lanes’ to aid tourism recovery and promote bilateral travel agreements. He cited the common standards Singapore and China have implemented to allow travel between the two countries.

The third and final day included the interview with Wizz Air CEO, Joszef Varadi where he confirmed his ambitions for the low-cost carrier’s impending move to operate out of Abu Dhabi, and their plans to have 100 aircrafts serving the GCC markets by 2035.

Other highlights on the final day included the International Travel Investment Conference summit, the responsible tourism session, ‘The Implications of COVID-19 for Responsible Hospitality’, and the Influencers’ session, ‘Make Your Connection: Influencers as a Key Part of the Marketing Mix – COVID-19 The Road to Recovery.

“As an organiser we have learnt a lot from this virtual experience and to give our seminar programme broader reach and greater inclusivity, we will certainly be looking to integrate more virtual elements into our physical show next year,” said Curtis.

About Arabian Travel Market (ATM)

Arabian Travel Market (ATM), now on its 27th year, continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas – providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities. The next live show will take place from Sunday 16th to Wednesday 19th May 2021. www.arabiantravelmarket.wtm.com.

About Reed Exhibitions

Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants.

Our events, organized by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries. www.reedexhibitions.com

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 20 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa.

Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, LGBTQ+ travel, luxury travel, travel technology as well as golf and spa travel. We have over 35 years’ experience in organising world-leading travel exhibitions. www.reedtravelexhibitions.com

About World Travel Market

World Travel Market (WTM) Portfolio comprises nine leading travel events across four continents, generating more than $7.5 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts. london.wtm.com

Next event: Monday 2nd to Wednesday 4th November 2020 – London #IdeasArriveHere

WTM Latin America attracts about 9,000 senior executives and generates about US$374 million of new business deals. Taking place in São Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors, including buyers and travel agents, attend the event to network, negotiate and discover the latest industry news. latinamerica.wtm.com.

Next event: Tuesday 20 October to Thursday 22 October 2020 – São Paulo

WTM Africa launched in 2014 in Cape Town, South Africa. Around 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. africa.wtm.com.

Next event: 2021 – Cape Town

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