Dubai, 24 June 2020: British family favourites NEXT and Ted Baker have announced a licensing collaboration, which sees NEXT create and sell a capsule collection for newborns and children up to 13 years.
The Baker by Ted Baker collection is sold exclusively via NEXT’s online channels and is available now to customers in the Middle East. Selections of the line-up will also be sold on Ted Baker’s global website.
With over 250 lines launched so far, the Summer 20 collection includes a variety of clothing, shoes and accessories for newborns up to boys and girls aged 13, with prices ranging from AED 60 to AED 274.
From bespoke prints to carefully stitched seams, the Ted Baker DNA is prevalent throughout the new collection, with a selection of designs exclusive to the girl’s range including the recognisable floral pattern.
The same attention to detail has been applied to the boy’s capsule collection, with unexpected quirks on internal elements as well as zips and buttons. Bold graphics and unique geometric prints ensure the range stands out, while luxurious fabrics and superior logos give the casual pieces an inherently sophisticated feel.
Tailoring is still very much the foundation of the collection, with child-friendly formalwear launching in time for wedding season and a new range of girls and boys swimwear coming soon.
About Next: NEXT is a British high-street favourite which attracts 42% of the adult population in the United Kingdom and is the nations’ #1 online clothing retailer. It offers wardrobe staples of exceptional quality and value for money for women, men and children, as well as fashionable homewares.
In 2016, NEXT launched its online stores in KSA and the UAE. Today NEXT delivers to 72 countries around the world and is fast earning a reputation as the go-to destination for fashion and lifestyle accessories that cater to the entire family. All NEXT collections are designed by its in-house design team, even the prints on its fabrics. That’s why NEXT can guarantee customers great style, quality and value with a contemporary fashion edge.
About Ted Baker: Ted Baker is a global fashion and lifestyle company born in the UK. Having grown steadily from its origins as a specialist shirt store in Glasgow in 1988, it now has over 500 stores, outlets and concessions worldwide, including boutiques in all the major fashion destinations across the UK.
Due to the pandemic, deliveries are expected to take between 8-14 days and delivery charges have temporarily increased in some areas.