New range of cosmetics includes neutral and bold shades as lipsticks, contouring palettes, eye-shadows and eye-liners
Dubai, UAE, 25 June 2020: Max is thrilled to announce the launch of the Makeup brand IKSU exclusively available at Max Fashion. The new makeup brand boasts a full range of products for the face, eyes, lips and nails. Great value is at the heart of IKSU, with a dynamic makeup selection that brings a variety of looks, ideas and colours all at great prices.
A Max Fashion spokesperson said: “We so are excited to launch IKSU available at Max stores and online in UAE. It allows our customers to get creative and have fun with colours to enhance their natural beauty. IKSU is all about innovative and easy to use makeup that is great for women on the move. Designed to empower women to be themselves, the collection of both neutral and vivid shades aims to inspire beauty buffs to express themselves in a variety of ways while bringing out their best features.”
The range is divided into products for face, eyes, lips and nails, including essentials such as:
- Ultra matte liquid eyeliner to help you to create different looks – from subtle to dramatic, that last all day, priced at AED19.
- An intense eyeliner pen with a precise tip to easily create defined lines around the eyes, for AED15 only.
- Retractable eyeliner with a creamy texture that glides over the eyes in one simple application for just AED9.
- A duo liner eye kit contains two best-selling eyeliner pencils and a sharpener for AED9.
- Instant volume mascara which instantly builds volume and creates a dramatic but weightless lash look that doesn’t smudge for AED15.
- Extra volume mascara that nourishes lashes with Argan oil. It conditions as it coats, lengthens, volumizes, lifts and curls lashes, priced at AED19.
- The eye range also includes an eyebrow pencil to fill in and define eyebrows for AED12, an all-inclusive eyebrow sculpting palette to create fresh, natural-looking brows for AED19 and an on-the-go Insta Brow Kit which contains tools such as eyebrow pencils, a highlighter pencil and a tweezer for AED15.
- The All About Eyes eyeshadow palette is developed by experts to provide beauty lovers with all the colours needed to create the perfect pair of eyes; it has 12 shades in three unique textures – matte, pearl and metallic all for AED 29.
- The collection’s mattifying primer provides a perfect base for foundation while minimizing pores, priced at AED 29.
- Mattifying 2-in-1 liquid foundation & concealer is a high coverage foundation with correction for great looking skin. Ideal to reduce the appearance of fine lines and wrinkles, priced at AED 29.
- Flawless finish liquid foundation that feels weightless and provides skin with long lasting coverage. It tightens pores, eliminates redness and keeps oil in control just for AED19.
- The full coverage foundation stick is infused with nourishing Vitamin E. It provides excellent coverage against imperfections with natural matte finish for AED19.
- Ultra matte finish powder has an incredibly creamy and soft texture, creating a long lasting and matte look throughout the day. It can be used as a high coverage foundation (wet use) or as a more natural finish powder (dry use), priced at AED29.
- The range includes liquid concealers (AED15) as well as correcting & contouring palettes (AED19) and pressed powders to achieve a matte finish (AED19). Its blush and bronze palettes add the warmth and luminosity of sun-kissed highlights to any complexion, priced at AED19.
- IKSU features a variety of moisturizing and ultra-matte lipsticks (AED15) as well as long lasting matte and ultra-matte liquid lipstick (AED19). Its semi-transparent, moisturizing lip gloss with Vitamin E (AED15) makes lips look fuller whilst the retractable lip liner (AED19) is ideal for shaping and defining lips for that perfect pout.
- The Insta Lip kit will help create signature pouts instantly with a matte liquid lipstick, matching lip gloss and lip liner for AED19.
- IKSU’s nail polish mini trio (at only AED9) has three compact and easy to apply polishes that will give an instant look of glamour to hands. The trio pack comes in three perfect shades.
- It also has a convenient nail polish remover pot (AED9) to easily remove nail polish in seconds without the need for cotton wool. No mess, no fuss.
Launched in the UAE in 2004, Max (www.maxfashion.com) is the largest and most trusted value fashion brand in the Middle East, North Africa, South East Asia & India. With more than 400 stores across 19 countries and an online shopping portal in the UAE, KSA and Bahrain. Catering to the mid-market segment, Max retails its own private label clothing for women, men and children along with footwear, home and accessories. Max derives its success through its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region