ALFAHIM Group honors UAE’s healthcare and civil defense force offering added benefits and personalized services

29 June 2020, Abu Dhabi:- As noble UAE healthcare and civil defense professionals continue to
safeguard the community while the country receives global recognition for its robust response
to COVID-19, ALFAHIM Group demonstrates their commitment to the UAE by launching a
group-wide campaign offering them personalized services and discounts in gratitude and
appreciation of their extraordinary efforts.
In an interview with Mr. Ahmed Abdul Jalil Al Fahim – Chairman of ALFAHIM Group, he stated,
“Giving back is embedded into our way of working; and, the honorable efforts of the UAE’s
healthcare and civil defense community was crucial to our survival as people and as a nation to
combat COVID-19. Those admirable and praiseworthy professionals daily risked their safety for
ours; and, in many cases, needed to live far away from their homes to keep their families
protected.”


The aim of the campaign is to emphasize the community’s appreciation of their extraordinary
achievements of going above and beyond for the safety of society. “It’s our turn to repay them
as best we could, while showing them how important they are to us and the entire community.
Therefore, all our operating businesses promise to prioritise every healthcare and civil defense
professional ensuring they receive well-deserved exclusivity and an enjoyable experience,
whether through reduced residential rents, or complimentary services and discounts at our
automotive and hospitality outlets,” added Mr. Ahmed Al Fahim.
Participating businesses under ALFAHIM Group include RMAL Hospitality-managed wagamama
restaurants across the UAE, the Fairmont Bab Al Bahr Hotel, Emirates Motor Company
Passenger Cars and Commercial Vehicles – the Mercedes-Benz Authorised Distributor in the
Emirate of Abu Dhabi; in addition to, ALFAHIM Group’s Al Ain and Al Dhafra automotive
operations – Eastern Motors and ALFAHIM Motors, respectively. Also part of the campaign are

Western Motors – Jeep, Fiat and Mopar – Authorised Distributor in Abu Dhabi, along with
Central Motors & Equipment – authorized representative for Bosch Power Tools & Automotive
Parts, Bosch Car Service and Taurus in the UAE, as well as Michelin in Abu Dhabi. The newly
launched AFM General Distributor of Opel cars in Dubai and the Northern Emirates has also
contributed, along with Emirates Property Investment (EPICO) – the real estate arm of the
group.
Based on terms and conditions set by the respective business member according to the rights
of sale or geographical distribution, the offers range from 10% discount on house rents, 25%
discounts on food and beverage, extended warranty and service contracts and reduced rates on
cars, free offers on vehicle sanitization and other auto-related aftersales products and services.
Additionally, some companies will offer 50% off on labor costs, car replacements for existing
customers servicing their vehicles, amongst others, effective until the end of September 2020.
Giving back to society is a core value for ALFAHIM Group instilled by the group’s visionary late
founder – Abdul Jalil Al Fahim (mercy upon him) since the group’s inception in 1958; and,
ALFAHIM Group continues to carry his legacy forward by being a responsible corporate citizen
through supporting the UAE government in its endeavors and the community at large.

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