PG is proud to announce the third chapter of it’s regional “Thinker Program”- an initiative aimed to highlighting and supporting emerging talents from the GCC. To further reinforce the brand’s mission to support regional emerging talent and inspire an organic connection between art and fashion, Purificacion Garcia has launched a two-tiered program which engages with both established creatives, as well as Saudi art students.
The first leg of the program aims to support and uplift society by using the intersection of art and fashion and the concept of community to promote positivity and unity via social media. In line with this, the brand has collaborated with a carefully curated selection of 5 regional emerging creative profiles to showcase their work, reimagined through the lens of Purificacion Garcia.
The talents include photographers Hyku Desesto and Mokhtar Chahine, Chef Kamilla Omarzay, and fashionistas Nirvana Abdul and Rita Dahdah, all of whom showcased their talent by creating unique content within their discipline inspired by two of the brand’s concepts, The Origami and the Cube. To motivate their followers to embrace creativity, they challenged them to share their artworks by reimagining the symbols that truly represent the brand’s DNA and values, which has art at its core. As a result, a wide range of impressive artworks were created ranging from Cubic shaped drawings, styling sessions and even Origami shaped dishes. Three winners were selected on the 28th of June 2020, Valentino Montuerto Jasmin, Taha Tercan and Abeer Shenawi.
In the second layer of the Thinker Program, Purificacion Garcia has partnered with KSA based universities Princess Noura University as well as Dar Al Hekma University to support and inspire the next generation of up and coming artists. Through the special initiative, students were challenged to create their own work inspired by the brands key concepts. Geometrical forms, purity, simplicity – all core to the brand’s DNA – remain at the heart of the work while giving students full creative freedom to interpret as they please.
A Jury comprised of the university’s dean, teachers, and two profiles from the brand’s previous Thinker Program Chapter – Mawadah Muhtasib, who is a Jeddah based artist who created her own calligraffiti typeface, and Huda Beydoun, who is a creative director, fashion photographer, and painter. Both artists, while young, have established their presence within Saudi, thus providing valuable feedback and guidance to younger artists looking to forge their footprint in the world of art while also highlighting to them the spirit of the PG Thinker’s community. From the Dar Alhekma University, Marah Alshaban won first place and Zinah Kilani in second place. For Princess Noura University, Shaymaa Alshamri was chosen as the winning artist followed by Aalyah Alamri.
Winners not only benefitted from the feedback but were also rewarded with vouchers to shop their favorite pieces from the store along with a certificate from the brand and signed by the designer herself.
As the world continues to adapt to the “new normal”, Purificacion Garcia will remain true to its mission to unite and inspire communities, while supporting and highlighting emerging talents.