“SIGNIEL Busan” New Landmark of Busan Finally Unveiled SIGNIEL Brand’s Second Hotel 'SIGNIEL Busan' Opened in June - SIGNIEL Seoul in the Sky ∙ SIGNIEL Busan by the Ocean

SIGNIEL, a premium landmark hotel introduced by LOTTE HOTELS & RESORTS, Korea’s largest hotel brand, is seen to have become a “game changer” for the Korean luxury hotel industry. SIGNIEL Seoul, which opened at the LOTTE World Tower in 2017, has set an impressive record — No. 1 in sales and average daily rate in the luxury hotel industry — despite the COVID-19 pandemic. It has stood tall as Asia’s top luxury hotel by winning prestigious international awards, including “Global Traveler” and ” Villegiature” Award, and by obtaining Michelin star for two of its restaurants for the second consecutive year.

SIGNIEL Busan, which follows in the footsteps of SIGNIEL Seoul, is the first brand-new luxury hotel to open since 2013 in the Busan area. It opened on June 17 with a total of 260 guest rooms on the third to 19 floors of the LCT Landmark Tower, the second-tallest building in Korea.

All rooms’ interior was designed by HBA, a world-class design house of luxury hotels, under the theme of blue ocean. Rooms have balconies where guests can enjoy panoramic ocean view of the beautiful Haeundae Beach. Each room is equipped with premium bed, Beauty Rest the One, from Simmons’ Beauty Rest collection which offers a perfect setting for relaxation with products from Italian luxury bedding brand Frette with 160 years history, used by the Vatican as well. Also available at all rooms are amenities from “Dyptique”, which many in-house guests consider as it-items.

Gastronomic feasts are also presented by world-class chefs. Michelin three-starred chef Bruno Menard ensures a fine blend of the East and West by personally consulting French cuisine and desserts at “The Lounge” and “Pastry Salon.”

Premium buffet restaurant “The View” presents a variety of dishes using fresh ingredients, while dim sum and Chinese BBQ from “Chaoran,” a restaurant featuring menus by Lee Che Liang, an executive chef at a Michelin Star restaurant in the U.K., unleashes the charm of Cantonese cuisine, one of China’s four major dishes.

In addition, wedding styling prepared by Christine Banta, who was named as the “Wedding Planner of the Year” in North America, and wedding menus suggested by Chef Bruno Menard presents a higher level of luxury wedding.

Propelled by its rich facilities including in-house guest lounge “Salon de SIGNIEL,” outdoor Infinity Pool providing fantastic ocean views, and the Spa run by New York-based, eco-friendly cosmetics brand “Chantecaille,” the first of its kind in Korea, SIGNIEL Busan is expected to become a new “Destination Hotel” in the near future.

LOTTE HOTELS & RESORTS has become a representative hotel of Korea with its Korean style hospitality service that puts customers first and brand portfolio that satisfies the needs of various travelers, including its premium landmark hotel “SIGNIEL’”, classic upper-upscale hotel “LOTTE Hotels”, lifestyle hotel “L7 Hotels”, business-optimized hotel “LOTTE City Hotels”, and “LOTTE Resorts” for family travelers.

*Reservation and inquiry

SIGNIEL Busan’s official website https://www.lottehotel.com/busan-signiel/ko.html

SIGNIEL Busan Telephone: +82-051-922-1000

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