Dubai, October 05 2020: This week, British fashion favourite NEXT Online launches its women’s winter collections on its Middle East platforms.

The drop in temperatures calls for a wardrobe transition, and this season, NEXT has so much to offer. Paisley prints are in and geometrics are here to stay. Sartorial styling is also the trend of the season with wrap midi dresses, leather pants and highland jackets wardrobe must haves. Not forgetting the not-so-distant festive period, there’s plenty of sparkle too.

Bright reds, autumnal browns and soft pastels feature throughout the collection, seeing all ladies through the transitional period from work week to weekend. Shop ‘the new smart’ full of tailored pieces including shift dresses, patterned blouses and boucle blazers. Tailored trousers have made a come-back in a range of styles too – perfect to pair with leather loafers, court heels or platform mules.

For modest styles, Middle Eastern women will enjoy the wide selection of straight leg pants, wrap maxi dresses and pleated skirts. For dressing down, style with a cable knit and belt, and for smarter occasions, get creative with NEXT’s new high-neck blouses or oversized shirts. Finish the look with a cute bag and jewellery.

No winter wardrobe is complete without a statement jacket or blazer. A smarter look is easily achieved with a double-breasted longline coat or a belted wrap coat. For casual stylish looks, opt for a suede bomber, faux leather shirt jacket or even an aviator teddy jacket. Be sure to get your shine on this party season too, with NEXT’s must-have sequin going-out tops, black and purple sparkly tunic dresses and gorgeous wrap dresses in velvet and silk styles.

For at-home comfies and casual weekends, NEXT is the place to look. Fill your wardrobe with new cosy lounge sets, soft sweaters and essential cardigans. In the Denim shop, you’ll find a selection of on-trend authentic jeans, new season jersey denim as well as sculpt & shape styles, all in a range of colours and textures such as leather coated for that winter look. When it comes to nightwear, this season’s PJ shop has a range of cute floral silk sets, luxe-loungewear and slippers galore.

A go-to fashion destination for the entire family, NEXT’s collection of seasonal must-haves are simply a click-away with unparalleled service, undeniable style, exceptional quality and great value for money.

Shop AUTUMN/WINTER 2020 collections online now: https://www.nextdirect.com/CountrySelect


NEXT is a British high-street favourite which attracts 42% of the adult population in the United Kingdom and is the nations’ #1 online clothing retailer. It offers wardrobe staples of exceptional quality and value for money for women, men and children, as well as fashionable homewares.

NEXT first entered the Middle East in 2011 opening physical stores across the UAE and expanding into KSA the following year.  In 2016, NEXT launched its online stores in KSA and the UAE. Today NEXT delivers to 72 countries around the world and is fast earning a reputation as the go-to destination for fashion and lifestyle accessories that cater to the entire family. All NEXT collections are designed by its in-house design team, even the prints on its fabrics. That’s why NEXT can guarantee customers great style, quality and value with a contemporary fashion edge.