The launch of Galaxy® Dates was made possible by combining the expertise and technology of Chocodate®, developed and introduced by Mr. Fawaz Al Masri in 1992, and Galaxy® signature chocolate.
Mars is continuously exploring ways to improve the nutrition of their products without compromising quality and taste. This new innovation not only builds on Mars’ efforts to offer alternative choices but also builds on the legacy of the Notions Group Chocodate® which will help further grow the Chocolate Date category.
Like Mars, the Notions Group is a family owned business based in the UAE. Working on similar ethics, principles and values this collaboration between the Notions Group and Mars creates a strong foundation to build a long term mutual partnership. This, in turn, will enable more innovations to address alternative wholesome products for the Middle East Markets.
Fawaz Al Masri, Founder & CEO of Notions Group, commented “I am flattered & excited to be entering into this association with MARS Inc. I’ve always been inspired by MARS and regarded it as a role model being a family owned company like our own, sharing how we both combine creativity, business ethics, and family values thus enjoying global leadership in our categories. Al Masri added, I feel proud and fulfilled that with Chocodate® having served consumers for 28 years around the world, MARS decision to have us produce Galaxy® Dates comes as a testament to the uniqueness of the product.”
Karim Chabara, General Manager of Mars GCC added: “The launch of Galaxy® Dates into the GCC is an exciting milestone into the Health & Wellness category. We are proud of partnering with Mr. Al Masri and the Notions Group to make this possible. The collaboration and innovation as well as our shared vision of what is possible sets a strong foundation for future platforms.”
About Mars GCC
Mars GCC, established in Dubai in 1993, is the Mars, Incorporated business unit responsible for sales and marketing of Mars products across all GCC countries. Headquartered in Dubai with further offices and a manufacturing facility based in Saudi Arabia employs more than 400 associates across the GCC. The company sells some of the worlds most favorite brands including GALAXY®, SNICKERS®, M&Ms®, BOUNTY®, TWIX®, MARS®, MALTESERSs® TWIX® & BEKIND in chocolate, PEDIGREE®, WHISKAS®, CESAR® & SHEBA® in pet care, UNCLE BENS® and DOLMIO®, in food and WRIGLEY EXTRA®, 5™ in gum and SKITTLES®, STARBURST® in fruity confections.
The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
About Mars, Incorporated
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, UNCLE BEN’S®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.