Powder Brings Clean Korean Beauty Brand Purito to the GCC

Vegan-friendly & cruelty-free South Korean brand Purito exclusively available on Powder

Dubai, United Arab Emirates, 18 October, 2020: Powder, the region’s online Clean Beauty destination, has announced that it has added Purito, a vegan and cruelty-free line of skincare products to its GCC offering. Consumers can now get their hands on this affordable, solution-oriented skincare line that is both ethical and luxurious.

Powder’s selection includes Purito’s best-selling Centella Green range. This alcohol-free range is ideal for those with sensitive skin whilst fulfilling consumer demand for ethical and environmentally friendly skin care products. The Centella Green range is water-based and features Centella Asiatica as its hero ingredient. The natural ingredient is rich in amino acids and world-renowned for its powerful anti-aging properties.

“We are thrilled to officially launch Purito on Powder. It’s clean beauty for those who want the most out of their products in relation to effectivity, non-toxicity and transparency. Purito utilize natural ingredients that work on the skin and ensure their ingredient list is always clear. They use eco-friendly packaging, never test on animals, and believe in making great skincare affordable so everyone can use it.  What’s not to love?”, said Ayat Toufeeq, Cofounder, Powder.

Consumers in the GCC will now have access to Centella Green Level Calming Toner for a boost of hydration as well as the Centella Green Level Buffet Serum, one of its top-selling products. In addition to Centella Green Level range, customer will be able to get their hands on Purito favourites including its Fermented Complex 94 Boosting Essence, the Comfy Water Sun Block, the From Green Cleansing Oil as well as the From Green Deep Foaming Cleanser.

“Purito has already been a hot topic in dedicated Korean beauty and skincare forums and we are delighted to be bringing it to our customers in the region,” commented Toufeeq.

All of Purito’s products are safe for sensitive skin as well as acne-prone skin. The brand uses natural ingredients that are EWG Green safe, toxin and chemical-free.