, which attracted over 168,000 participants and more than half a billion views
- Contest strikes a connect between users’ desire to create shareable content and OPPO Reno4 series’ ability to unleash users’ creativity
Dubai, United Arab Emirates, 18 October 2020 – Global technology brand, OPPO, has announced the winners of the TikTok #FameOPPOrtunity contest, following a successful six-day window for participants from across the MENA region to show off their talent. Three winners, including @varsha1913 from the UAE, @mayuushh from KSA and @moni_ca58 from Morocco were the lucky winners who have been selected based on the overall quality and creativity of their video submissions.
The English and Arabic interactive challenge celebrated the launch of OPPO’s latest Reno4 series of smartphones that encourage every user to explore the boundaries of their creativity. #FameOPPOrtunity invited TikTok users to get creative with their own 15 second video to the Reno4 Series song using OPPO’s branded effect and specially created choreography.
Appealing to the young and trendy who want their creativity to get noticed, the contest attracted an impressive 168,818 participants in the hashtag challenge and generated more than 499,000 video creations. More than 648 million views were generated for the contest.
Mai Huang, Chief Marketing Officer at OPPO Middle East & Africa, said, “We are committed to engaging with our customers in ways that matter the most to them. Our new Reno4 Series of smartphones elevates photography and night videography to all-new heights, empowering everyone to reach their dream of creating original content to get famous on social media. The TikTok #FameOPPOrtunity challenge resonates with the Reno4’s capabilities and drives an emotional connect with socially savvy youth. We are overwhelmed by the remarkable response and the hundreds of millions of views we received. The winners displayed an outstanding passion for creating something that is fun and connects with others.”
Shant Oknayan, General Manager of Global Business Solutions of TikTok MENAT, said, “We are pleased to engage with OPPO, a brand that shares our mission to inspire creativity and bring joy. Our video capturing and editing tools are designed to encourage creative expression and entertainment and we pride ourselves in our high engagement rates. With the #FameOPPOrtunity challenge, launched alongside OPPO, we engaged people to express their creativity and share joy over the interactive branded effect and catchy music.”
Constantly advancing its brand and products to suit market dynamics, OPPO recognises the popularity of video apps and social sharing among the youth. The TikTok #FameOPPOrtunity is just one of OPPO’s several initiatives to connect with consumers and inspire them to pursue their dreams.
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number five smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and four R&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Unites Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Kenya, Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.