Through this activity of donating school kits, Skechers wanted to help out families facing financial hardship especially due to the ongoing pandemic. This year, we are happy to share that we provided over 7,000 children and teens in UAE with backpacks kits worth AED 1.2 Million. For this initiative, we partnered with NGOs such as Mohamed Bin Rashed Al Maktoum Foundation, International Humanitarian & Charity Organization in association with Ajman Chamber of Commerce, Emirates Red Crescent in Dubai, Sharjah & Abu Dhabi, Dubai Foundation for Women & Children, Rawafed Development and Learning Centre in Sharjah in association with Big Heart Foundation & Tarahum Charity Foundation. Skechers also provided school kits to institutes catering to People of Determination such as Senses Dubai, Al Noor Rehabilitation & Welfare Association for People of Determination, Manzil Center, Special Needs Future Development Center. Skechers also partnered with NGOs working with cancer survivors such as Rahma Charity, Friends of Cancer patients, & Al Jalila Foundation.

The school kits includes school bags, lunch bags, pencil cases & water bottles.

Mr Mohammed Al Zarouni, Manager of Emirates Red Crescent Dubai, said “We would like to thank Skechers & Apparel Group for your continuous support to Emirates Red Crescent and its humanitarian projects across the world through fundraising activities and in-kind donations through the years.The families were very happy to receive this support and help these children focus on their education.These school kits were distributed among families in UAE, who are registered with Emirates Red Crescent Dubai, in need of financial and in-kind support. We look forward to our collaboration with Skechers in ensuring better education for underprivileged children.”

For his part, Dr. Khaled Abdelwahab Al Khaja, Executive Director of the IHCO, thanked the Ajman Chamber CSR and Skechers for implementing the initiative, which is in line with the plans and projects of the IHCO that aim at providing appropriate educational tools for school students. He also stressed the role of the initiative in drawing smile on the faces of students and ease the burden on families.

His Excellency Jamal bin Huwaireb, CEO of MBRF said “knowledge comes as the main pillar of our initiatives, and we put knowledge dissemination and encouragement to derive from it a goal we seek to achieve. Since the inception of the UAE, the country’s wise leadership has always taken the low-income groups into consideration through its actions and initiatives aiming to provide decent livelihood for them”.

“We thank Skechers for this constructive cooperation to support students and bring them happiness through this gift that means a lot for children as it draws a smile on their faces while motivating them to excel and encourages them to maintain perseverance and attain cognitive achievement, which guarantees them a bright future and a successful career.”

Through this initiative we aim to provide the school kits to as many needy students as possible. The school kit package included a backpack, lunchbox & pencil case. Children and teens loved their new school supplies and backpacks that arrived just in time for the start of school!

About Skechers

A multi-billion-dollar, award-winning global brand, Skechers designs and develops lifestyle and performance product known for style, innovation, quality and comfort. Along with its diverse footwear offering, the Company’s head-to-toe collections for men, women and kids include a growing range of apparel and accessories.

With international business representing more than half of its total sales, Skechers has product available in more than 170 countries and significant opportunities for continued expansion worldwide. The Company sells its collections through third-party wholesale partners and directly to consumers via more than 3,550 Skechers retail stores and e-commerce platforms.

Headquartered in Manhattan Beach, California, Skechers trades on the New York Stock Exchange under the symbol SKX.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 17,000 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc.

The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades.