Opening 6th November, the arch will be free for all guests during Dubai Fitness Challenge
Thrill-seekers are in for a treat with a whole host of activities sure to get pulses racing
Dubai, UAE, 21 October 2020: Now the long, hot summer is coming to an end, it’s time for residents and visitors of Dubai to get back in the great outdoors. And Dubai Festival City Mall has just the thing – The Arch, a giant state-of-the-art multi-purpose iconic venue by Warrior Group and Al Laith, featuring an Adventure park with various activities set to get hearts pumping. During Phase 1, four activities are available on the Arch – a climbing wall, zip line, bag jump and quick flight. The Arch is the perfect destination for adventure for all the family.
Participants will have an awesome experience as they fly through the air on a 230m zipline taking in the surrounding views from the iconic location. A massive leap of faith from a 13m platform awaits those taking on quick flight, which will have their knees shaking – the only way down is by jumping off the platform, with a cable catching them a few seconds later. The climbing wall consists of five different routes to choose from, for both beginner and experienced level climbers. Finally, guests will experience the thrill of leaping through the air from platforms of four our six metres onto a giant inflatable bag if they dare to try the bag jump.
The Arch will be opening as part of DTCM’s Dubai Fitness Challenge (DFC), an annual celebration of all thing’s fitness and wellness. Launched in 2017, the initiative challenges everyone in the city to complete 30 minutes of activity each day for 30 days. Dubai Fitness Challenge heralds a month-long calendar of exciting fitness events and wellness-focused entertainment to keep Dubai moving. It not only helps create fitness-focused mindsets, but also inspires Dubai residents to work towards a common goal of maintaining healthier, active lifestyles. This year’s event kicks off across the city on 30 October and runs until 28 November, with the Arch opening on 6th November. For the period of the event, Dubai Festival City Mall will also be hosting four fitness activity zones in the fitness village – football, basketball, pump track and a workout stage.
Commenting on the new attraction, Steven Cleaver, Director, Shopping Centers Dubai, Al-Futtaim Malls said: “Our commitment at Dubai Festival City Mall is to deliver daily exceptional experiences for our customers. The 2019 edition of the Dubai Fitness Challenge was the biggest ever as the city came alive with the fitness and wellness spirit, thanks to more than 1.1 million participants. As such, this year we challenged ourselves to bring a new concept to our visitors, in line with the theme of ‘The City is a Gym’. Guests at The Arch are in for a high-octane, adrenaline-filled adventure not to be missed!”
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE) commented: “The Dubai Fitness Challenge is designed to give all people of the city a springboard into being more active. We are excited to amplify this spirit even further this year, working closely with our partners to once again transform the city into an outdoor adventure playground. An action-packed calendar of thrilling new activities and fun challenges are set to inspire all residents and visitors to embrace a happier and healthier lifestyle and help everyone find the motivation to complete their 30 minutes of daily, physical activity.
Just as we seek motivation and inspiration to fuel our own fitness journey, we can only achieve the best results when we work together. Our partnership with Dubai Festival City Mall reflects DFC’s priority focus to harness the collective potential of the city’s stakeholder ecosystem to make fitness easy and readily available to all. The Arch will mark an exciting addition to DFC’s uniquely themed Fitness Villages this year, bringing never-seen-before challenges, thrilling activities and helping diversify the physical footprint of the citywide movement to welcome children, teenagers, young adults and families across all communities.”
Visitors during Dubai Fitness Challenge, from 6th November will be able to try the attraction completely free. The Arch will operate in line with strict adherence to all government regulations and guidelines to ensure the safety of all visitors and employees.
Established in the 1930s as a trading business, Al-Futtaim today, is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across 29 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
About Dubai Festival City Mall
Dubai Festival City Mall is one of the major shopping destinations in Dubai. With over 400 outlets, the mall is home to IKEA, renowned fashion brands like Zara, H&M, Coach, Kate Spade and for the first time in the Middle East, luxury department store, Robinsons.
The dining destination offers iconic waterfront Dining on Festival Bay, 50 restaurants and cafés, the largest Food Court in Dubai and is first to market F&B concepts like Sugar Factory, Tortilla, and the Middle East’s only Hard Rock Café. The entertainment venue offers a 7-star 18-Screen Novo Cinemas with 4D IMAX, Fabyland, a 70,000 sq. ft. family entertainment centre, world first BounceX trampoline park and the global attraction IMAGINE.