Swaidan Trading Bolsters Udrive Fleet with 50 New PEUGEOT 301 Models

Dubai: UAE, October 21, 2020: Swaidan Trading, the exclusive distributor of PEUGEOT in Dubai and the Northern Emirates, today announced that it has provided Udrive, the Middle East’s first car sharing provider, with 50 of its popular PEUGEOT 301 compact sedan.

In a move to give residents in the UAE an affordable and reliable mode of personal transport, the stylish PEUGEOT 301 is a practical, fuel-efficient sedan that features a host of options including a 7-inch touchscreen, rear camera and sensors, and cruise control. It guarantees an elegant and connected drive for all journeys as well as a budget-friendly option for customers who use the Udrive platform.

Greg Cottrell, General Manager, Automotive at Swaidan Trading, commented: “PEUEGOT is delighted to have collaborated with Udrive   to bolster its fleet with the popular 301 model. The PEUGEOT 301 is an elegant and comfortable sedan that will provide Udrive customers with premium technology, sleek design and unmatched fuel economy. Our main focus is to ensure we meet the ever-changing demands of our customers, and this move reaffirms our evolution as a brand to help enable safe, secure and comfortable means of mobility.”

“Adding the PEUGEOT 301 to our fleet is another step we took towards providing our urban-dwelling, tech-savvy consumers with smart, affordable and diverse mobility options. Features like the Apple CarPlay and Android Auto set a high standard for in-vehicle technology, and give consumers an option to personalize their car-sharing experience” said Hasib Khan, CEO at Udrive.

Starting at 0.70 AED per minute and 99 AED per day, the PEUGEOT 301 is now available for bookings via the Udrive app which can be downloaded from the Apple App Store and Google Play store for Android.


Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle. Operating in around 160 countries with more than 10,000 points of sale, the brand sold almost 1,500 000 vehicles in 2019. PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.